Synthesio transforms social and online data into actionable consumer insights through AI-powered analytics, enabling brands to understand audiences, protect reputation, and make informed business decisions at scale across global markets.
Last updated Feb 18, 2026
Leading enterprise social listening platform with global reach, part of Ipsos Group
Synthesio is a global social media intelligence and consumer insights platform that enables brands and agencies to monitor, analyze, and derive actionable insights from online conversations across social media, news sites, blogs, forums, and review sites. The platform combines AI-powered social listening with advanced analytics to help organizations understand consumer sentiment, track brand reputation, identify emerging trends, and measure campaign performance across digital channels. Synthesio serves enterprise clients across various industries including consumer goods, retail, technology, and financial services. As part of the Ipsos Group since its acquisition in 2018, Synthesio has strengthened its position in the market research and consumer intelligence space, combining social listening capabilities with traditional market research methodologies. The platform processes billions of conversations in over 80 languages, offering global coverage with local market expertise. Synthesio's technology leverages natural language processing, machine learning, and image recognition to provide comprehensive social media monitoring and competitive intelligence solutions that help brands make data-driven marketing and business decisions.
Real-time monitoring and analysis of social media conversations, mentions, and trends across multiple platforms and languages
Deep consumer profiling and segmentation based on social data, demographics, interests, and behavioral patterns
Track and benchmark competitor performance, share of voice, and market positioning across digital channels
Measure and optimize marketing campaign performance with real-time sentiment analysis and engagement metrics
Early warning system for potential reputation threats with automated alerts and sentiment tracking
AI-powered visual listening to identify brand logos and products in user-generated images across social platforms