Synthesio

Premium enterprise social intelligence platform backed by Ipsos, positioned at the intersection of social listening and market research

Synthesio is a leading social intelligence and consumer insights platform that enables brands, agencies, and market researchers to monitor, analyze, and act on social media conversations and online data at scale. The platform aggregates data from social networks, forums, blogs, news sites, and review platforms, applying AI and natural language processing to surface sentiment analysis, trend detection, and audience intelligence. Synthesio serves as a strategic tool for brand health monitoring, competitive benchmarking, campaign measurement, and crisis detection. Founded in 2006 and headquartered in Paris, France, Synthesio expanded globally with offices in New York and London, establishing itself as a premium enterprise-grade solution. The company was acquired by Ipsos, the global market research firm, in 2018, which significantly strengthened its position by combining social listening capabilities with traditional research methodologies. This integration allowed Synthesio to offer a more holistic view of consumer behavior by blending social data with survey data and other research assets. Within the AdTech and MarTech ecosystem, Synthesio competes in the social listening and consumer intelligence space alongside platforms like Brandwatch, Sprinklr, and Talkwalker. Its differentiation lies in its deep integration with Ipsos research infrastructure, enterprise-grade data coverage across 195 countries and 80 languages, and its Profiler audience intelligence tool. The platform is particularly valued by large multinational brands and research teams seeking rigorous, research-grade social intelligence rather than purely operational social media management.