Crimson Hexagon

A leading social media analytics and consumer insights platform known for deep AI-driven sentiment analysis and access to extensive historical social data archives.

Crimson Hexagon was a Boston-based social media analytics company founded in 2007, spun out of research at Harvard University. The company developed a proprietary AI-powered platform capable of analyzing massive volumes of social media data to extract consumer insights, sentiment, and opinion trends. Its technology was particularly notable for its ability to process billions of social media posts and apply machine learning models to understand the 'why' behind consumer behavior, making it a valuable tool for brand intelligence, market research, and competitive analysis. The platform offered access to a vast historical archive of social data — reportedly going back to 2008 — which gave researchers and marketers a unique longitudinal view of public opinion. Crimson Hexagon served a diverse clientele including Fortune 500 brands, media companies, government agencies, and academic institutions. Its ForSight platform became well-regarded in the market research and social listening space for its analytical depth and data science capabilities. In 2018, Crimson Hexagon was acquired by Brandwatch, a UK-based social intelligence company, in a move that significantly expanded Brandwatch's data science capabilities and U.S. market presence. Following the acquisition, Crimson Hexagon's technology and team were integrated into Brandwatch, and the Crimson Hexagon brand was eventually retired. The combined entity continued to operate under the Brandwatch name, which was itself later acquired by Cision in 2021.