Reddit Inc.

Top-tier social media advertising platform with unique community-based targeting, positioned as a high-engagement alternative to Facebook, Instagram, and Twitter/X for reaching passionate, interest-driven audiences.

Reddit Inc. is one of the world's largest social media and online community platforms, hosting hundreds of thousands of topic-based communities known as 'subreddits' where users engage in discussions, share content, and vote on submissions. Founded in 2005 and headquartered in San Francisco, California, Reddit has grown to serve hundreds of millions of monthly active users globally, making it a top-10 most visited website in the United States. The platform's unique community-driven structure creates deep, authentic engagement around virtually every interest category imaginable, from finance and technology to gaming, health, and pop culture. In the AdTech ecosystem, Reddit has positioned itself as a compelling advertising platform through Reddit Ads, offering brands the ability to reach highly engaged, intent-driven audiences within specific communities. Ad formats include Promoted Posts, Video Ads, Carousel Ads, Conversation Ads, and Takeovers, all designed to integrate naturally into the Reddit feed experience. The platform's first-party interest and community data provides advertisers with powerful contextual and behavioral targeting capabilities that are increasingly valuable in a privacy-first advertising landscape. Reddit went public on the New York Stock Exchange in March 2024 under the ticker symbol 'RDDT,' marking a significant milestone in its evolution as a business. The company has been investing heavily in its advertising technology infrastructure, including improved measurement tools, brand safety controls, and self-serve ad buying capabilities. Reddit's data licensing business, including a high-profile deal with Google for AI training data, has also emerged as a meaningful revenue stream alongside advertising, diversifying its monetization beyond traditional ad sales.