NetBase Quid

A leading enterprise consumer and market intelligence platform, recognized by Forrester and Gartner as a top-tier social analytics and insights solution, now operating under Cision's ownership.

NetBase Quid is an enterprise-grade consumer and market intelligence platform formed through the merger of NetBase and Quid in 2019. The combined company delivers AI-powered analytics that help brands, agencies, and consultancies understand consumer sentiment, market trends, competitive landscapes, and emerging opportunities. By integrating social media listening with structured and unstructured data analysis across news, patents, academic research, and financial filings, NetBase Quid offers a uniquely comprehensive view of market dynamics that goes well beyond traditional social analytics tools. The platform serves global enterprises across industries including CPG, financial services, healthcare, retail, and technology. Its core capabilities span social listening, trend analysis, competitive intelligence, campaign measurement, and innovation tracking. NetBase Quid's AI and NLP technology processes billions of data points to surface actionable insights, enabling clients to make faster, more informed strategic decisions. The company has been recognized as a leader in social analytics and consumer intelligence by major analyst firms. In 2021, NetBase Quid was acquired by Cision, a global leader in PR and earned media software, as part of Cision's strategy to expand its analytics and intelligence capabilities. Under Cision's ownership, NetBase Quid continues to operate as a distinct brand and platform, integrating with Cision's broader suite of communications intelligence tools. The acquisition positioned Cision to offer a more complete picture of brand perception and market intelligence to its enterprise customer base.