NetBase Quid
Acquired by Cision Ltd.Transforms unstructured social and market data into real-time, AI-powered insights that enable brands to understand consumer sentiment, track competitive dynamics, and make data-driven strategic decisions.
Last updated Feb 8, 2026
- Industry
- Consumer Intelligence & Social Analytics
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $100.5M
- Parent Company
- Cision Ltd.
- API Available
- Yes
Market Position
Leading enterprise-focused consumer and market intelligence platform with strong social listening and data visualization capabilities
Overview
NetBase Quid is a leading provider of AI-powered consumer and market intelligence solutions that help brands analyze social media conversations, consumer sentiment, and market trends in real-time. The company was formed through the 2019 merger of NetBase, a social media analytics pioneer, and Quid, known for its advanced data visualization and market intelligence capabilities. The combined platform leverages natural language processing, machine learning, and advanced analytics to transform unstructured data from social media, news, blogs, forums, and reviews into actionable business insights. In the AdTech and MarTech ecosystem, NetBase Quid occupies a strategic position as a consumer intelligence platform rather than a pure advertising technology provider. The platform serves enterprise brands, agencies, and market research firms seeking to understand consumer behavior, track brand health, monitor competitive landscapes, and identify emerging trends. In 2021, NetBase Quid was acquired by Cision, a leading earned media software company, integrating its capabilities into a broader communications and PR intelligence suite. The platform continues to serve Fortune 500 companies across industries including CPG, retail, technology, automotive, and financial services.
Products & Features
NetBase Social Analytics
Real-time social media monitoring and sentiment analysis across major social platforms
Quid Market Intelligence
Advanced data visualization and network analysis for market and competitive intelligence
Consumer Intelligence Suite
Comprehensive platform for understanding consumer behavior, preferences, and trends
Brand Passion Report
Measures emotional connection and brand affinity across consumer segments
Competitive Benchmarking
Track and compare brand performance against competitors in real-time
Key Features
AI-powered natural language processingReal-time social media monitoringAdvanced sentiment analysisInteractive data visualizationTrend identification and forecastingCompetitive intelligence trackingCustom dashboard creationMulti-language supportHistorical data analysisInfluencer identificationCrisis detection and alertingImage and video analytics
Use Cases
Brand health monitoring and reputation managementCampaign performance measurementConsumer sentiment trackingCompetitive intelligence and benchmarkingProduct launch planning and monitoringCrisis management and early warningMarket trend identificationInfluencer marketing strategyCustomer experience optimizationMarket segmentation and persona developmentInnovation and R&D insightsMedia planning and optimization
Customer Segments
Enterprise brands and Fortune 500 companiesMarketing and advertising agenciesMarket research firmsConsumer packaged goods companiesRetail and e-commerce brandsTechnology companiesFinancial services firmsAutomotive manufacturersHealthcare and pharmaceutical companiesMedia and entertainment companies