NetBase Quid

A top-tier enterprise consumer and market intelligence platform, now operating under Cision, competing with Brandwatch, Sprinklr, and Synthesio in the social listening and market intelligence space.

NetBase Quid is a leading AI-powered consumer and market intelligence platform formed through the merger of NetBase and Quid in 2019. The combined company provides enterprises with deep insights derived from social media analytics, news, patents, research, and other unstructured data sources. By fusing NetBase's strength in social listening and analytics with Quid's capabilities in natural language processing and network visualization, the platform enables brands to understand consumer sentiment, track trends, and analyze competitive landscapes at scale. The platform serves global enterprises across industries including CPG, retail, financial services, healthcare, and media. NetBase Quid's technology processes billions of data points in real time, applying advanced NLP and AI to surface actionable insights from social conversations, earned media, and structured business data. Its analytics capabilities span brand health monitoring, campaign measurement, crisis detection, trend forecasting, and competitive intelligence, making it a comprehensive solution for modern marketing and strategy teams. In 2023, NetBase Quid was acquired by Cision, a global leader in PR and earned media software, which integrated the platform into its broader media intelligence and communications suite. Despite the acquisition, NetBase Quid continues to operate as a distinct brand and product offering within Cision's portfolio, serving enterprise clients who require sophisticated consumer intelligence and market research capabilities. The combination strengthens Cision's analytics offerings and expands its ability to deliver end-to-end earned media and consumer insights solutions.