Sprout Social

Leader in social media management software, consistently ranked among the top platforms by G2 and Forrester, competing with Hootsuite and Sprinklr for enterprise customers

Sprout Social is a cloud-based social media management platform that helps organizations and agencies extend their reach, amplify their brands, and build genuine connections with their audiences.¹ Most businesses have access to social data but it tends to be siloed in marketing and disconnected from broader decision-making; Sprout addresses this with an AI-powered Social Intelligence Platform that democratizes access to insight and removes manual workflows that slow teams down.² Its latest capabilities span influencer marketing, publishing, listening, and analytics, with new TikTok Listening, expanded Bluesky publishing and reporting, and creator collaboration tools, all designed to help brands turn social interactions into measurable business outcomes.³ Facebook, Instagram, X (formerly Twitter), LinkedIn, and more are compatible with Sprout's integrations, enabling users to compile data, analyze performance, and publish content from a single platform.⁴ According to a Forrester report, Sprout Social users have seen a 233% return on investment over three years.⁴ The company is headquartered in downtown Chicago, with additional offices in Seattle and Dublin.¹ Source 1: sproutsocial.com — Press Archive Source 2: sproutsocial.com — About Us Source 3: martechcube.com — Sprout Social Adds New Integrations for Intelligence Source 4: brafton.com — How To Use Sprout Social: Your 2026 Guide