Sprout Social
Sprout Social unifies social media publishing, engagement, analytics, and listening into a single intuitive platform, enabling brands to manage their social presence at scale and turn social data into measurable business outcomes.
Last updated May 23, 2026 by ATDb automated enrichment · Connections updated May 31, 2026
- Industry
- Social Media Management & Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 1001-5000
- Funding
- $110M
- Revenue Range
- $300M-$400M ARR
- Stock Symbol
- SPT
- API Available
- Yes
Top-tier social media management platform, consistently ranked among the top 2-3 globally alongside Hootsuite and Brandwatch
Sprout Social is a comprehensive social media management and analytics platform founded in 2010 and headquartered in Chicago, Illinois. The company provides tools for publishing, engagement, analytics, listening, and advocacy across major social networks including Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, and YouTube. Its platform is designed to help marketing teams, agencies, and enterprises streamline their social media workflows, collaborate internally, and derive actionable insights from social data. Sprout Social serves a broad range of customers from small businesses to large enterprises, with particular strength in the mid-market and enterprise segments. The platform differentiates itself through its intuitive user interface, robust reporting and analytics capabilities, social listening tools powered by AI, and deep integrations with CRM, helpdesk, and marketing platforms. The company went public on the Nasdaq in December 2019 under the ticker SPT and has grown significantly through both organic expansion and strategic acquisitions, including the purchase of Repustate (AI/NLP) and Tagger Media (influencer marketing). In the AdTech and MarTech ecosystem, Sprout Social occupies a strong position as one of the top two or three dedicated social media management platforms globally, competing primarily with Hootsuite, Brandwatch, and Salesforce Social Studio. Its focus on combining ease of use with enterprise-grade analytics and listening capabilities has made it a preferred choice for brands seeking to unify their social media operations. The company reported annual recurring revenue exceeding $300 million as of 2023, reflecting consistent double-digit growth.
Publishing & Scheduling
Multi-network content calendar and scheduling tool with approval workflows and asset management
Engagement & Smart Inbox
Unified inbox aggregating messages, comments, and mentions across all connected social profiles for streamlined team response
Analytics & Reporting
Customizable dashboards and reports measuring content performance, audience growth, and business impact across networks
Social Listening
AI-powered listening tool that monitors brand mentions, industry trends, and competitor activity across the web and social platforms
Tagger by Sprout Social
Influencer marketing platform for discovering, vetting, and managing influencer partnerships and campaigns
Employee Advocacy
Tool enabling employees to share brand-approved content on their personal social networks to amplify reach
Sprout Social Salesforce Integration
Deep CRM integration connecting social data with Salesforce customer records for unified customer view