Glassdoor

Leading workplace transparency and employer review platform with significant market share in recruitment marketing

Glassdoor is a job and recruiting platform that operates as a two-sided marketplace connecting job seekers with employers. Founded in 2007, the company revolutionized workplace transparency by allowing employees to anonymously review companies, share salary information, and provide insights into interview processes. While not a traditional AdTech company, Glassdoor operates within the recruitment marketing and employer branding space, generating revenue primarily through employer advertising, job postings, and employer branding solutions that help companies attract talent. Glassdoor's significance in the broader advertising ecosystem lies in its role as a recruitment marketing platform where employers purchase advertising solutions to enhance their employer brand and reach qualified candidates. The platform serves millions of job seekers monthly and has become an essential tool for companies managing their employer reputation. In 2018, Glassdoor was acquired by Recruit Holdings, a Japanese HR technology conglomerate that also owns Indeed, creating one of the world's largest recruitment advertising ecosystems.