Indeed

Market leader and largest job site globally by traffic and job listings

Indeed is the world's largest job site and recruitment platform, operating in over 60 countries and available in 28 languages. Founded in 2004, Indeed aggregates job listings from thousands of websites, company career pages, and job boards, while also allowing employers to post jobs directly. The platform serves as a two-sided marketplace connecting job seekers with employers through organic search, sponsored job postings, and recruitment advertising solutions. Indeed was acquired by Recruit Holdings, a Japanese HR and media company, in 2012 and has since become the flagship brand of Recruit's HR Technology division. Within the AdTech ecosystem, Indeed operates primarily as a performance-based advertising platform for recruitment marketing. Employers can sponsor job postings using a pay-per-click (PPC) model, where they only pay when job seekers click on their listings. The platform leverages sophisticated matching algorithms, search technology, and data analytics to connect qualified candidates with relevant job opportunities. Indeed generates revenue primarily through sponsored job postings, employer branding solutions, and its resume database access product (Indeed Resume). The company has expanded its offerings to include Indeed Hiring Platform, which provides applicant tracking and candidate management tools, positioning itself as a comprehensive recruitment solution beyond just job advertising.