X

One of the world's largest social media advertising platforms, uniquely positioned around real-time public conversation and now integrated within xAI's AI-driven technology ecosystem

X is a social media platform that allows businesses to promote their products and services to over 611 million active monthly users through its advertising offering, X Ads.¹ X has revamped its advertising platform with AI capabilities that use contextual and semantic signals to determine which ads to show where, with the system designed to understand user behavior and place ads in real time.² Advertisers can optimize campaigns around outcomes including sales, leads, website traffic, engagement, video views, and app installs, with targeting available across keywords, interests, followers, and location.³ Ad formats span promoted image, video, and carousel ads, full-screen vertical video, Amplify pre-roll aligned to publisher content, Dynamic Product Ads that personalize to individual shoppers, and Collection Ads designed to showcase multiple products and drive purchases.¹ X Ads is used by a broad range of advertisers, from small businesses — which make up 48.1% of its customer base — to enterprise companies such as Deloitte, Samsung, and JPMorgan Chase.⁴ Within the competitive advertising networks market, X Ads occupies a niche centered on real-time, conversation-driven advertising that larger platforms do not replicate as directly.⁴ Source 1: thriveagency.com — The Ultimate Guide to Twitter (X) Advertising Source 2: adweek.com — X Revamps Its Ads Manager, Folding in New AI ... Source 3: x.com — Advertise on X Source 4: technologychecker.io — Companies Using Twitter X Ads in 2026