Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points to work. Creators can now use the Google Search Console to analyze "platform properties," a term that encompasses profiles on YouTube, Instagram, TikTok, and X. The Google Search Console lets users track the search terms that bring the most traffic to their webpages. The platform properties option applies the same approach to social media channels. By adding their accounts to their Search Console hubs, creators can measure their overall Google Search traffic while also identifying the videos that show up most often on results pages. Visit Tubefilter for more great stories.

Last updated Jul 8, 2026 by ATDb automated enrichment