Brandwatch

One of the top-tier enterprise social listening and consumer intelligence platforms globally, operating as a subsidiary of Cision

Brandwatch is one of the world's leading digital consumer intelligence and social media listening platforms, enabling brands, agencies, and organizations to monitor and analyze online conversations across social media, news, blogs, forums, and other digital channels. Founded in 2007 in Brighton, UK, the company built a reputation for deep data access, powerful analytics, and AI-driven insights that help marketers, PR professionals, and researchers understand consumer sentiment, track brand health, and identify emerging trends in real time. In 2021, Brandwatch was acquired by Cision, a global PR and earned media software company, in a deal valued at approximately $450 million. Following the acquisition, Brandwatch continued to operate as a distinct brand and product suite within the Cision portfolio, maintaining its identity and customer base while benefiting from integration with Cision's broader communications intelligence ecosystem. The combined offering strengthened Cision's position in the earned media and social intelligence space. Today, Brandwatch remains an active and prominent player in the social media analytics and consumer intelligence market, competing with platforms like Sprinklr, Meltwater, and Talkwalker. Its platform is widely used by enterprise brands and agencies for social listening, influencer identification, crisis monitoring, competitive benchmarking, and audience analysis. Brandwatch's data coverage spans hundreds of millions of sources and billions of historical posts, making it one of the most comprehensive social intelligence tools available.