Brandwatch

A top-tier social listening and consumer intelligence platform, widely regarded as an enterprise standard for digital audience research and brand monitoring

Brandwatch is a Cision company and global leader in social intelligence and social media management.¹ Its research and intelligence platform is designed to help brands understand consumer behavior by combining signals from both search and social channels — addressing the blind spot that arises when brands rely on either source alone.¹ Brandwatch has integrated its Consumer Intelligence platform with TikTok's Mentions API, making it one of the first to offer insights into TikTok conversations, and it holds official TikTok Marketing Partner status, enabling brands to track mentions, uncover trends, and optimize their TikTok strategies.² This integration advances Brandwatch's AI-powered social media intelligence capabilities, giving marketers real-time data, trend detection, and sentiment analysis to maximize their marketing impact.² Brandwatch also acquired Paladin in March 2022, rebranding it as Influence and incorporating it into its Social Media Management solution.³ Source 1: martechcube.com — Brandwatch Research Uncovers Gap Between Search and Social Source 2: martechedge.com — Brandwatch Adds TikTok Data for Consumer Insights Source 3: brandwatch.com — Brandwatch Press Releases | News & Announcements