Brandwatch

Leading enterprise social listening and consumer intelligence platform

Brandwatch is a digital consumer intelligence company that provides social media listening, analytics, and engagement tools for enterprises and agencies. The platform uses AI and machine learning to analyze billions of online conversations across social media, news, blogs, forums, and review sites, helping brands understand consumer sentiment, track brand health, identify trends, and manage their social media presence. Founded in 2007 in Brighton, UK, Brandwatch has grown to become one of the leading players in the social listening and consumer intelligence space. In 2021, Brandwatch merged with Falcon.io, a social media management platform, to create a comprehensive suite that combines listening, analytics, and social media management capabilities. The company was subsequently acquired by Cision in 2021 for approximately $450 million, integrating Brandwatch's consumer intelligence capabilities with Cision's earned media and PR solutions. Brandwatch serves major global brands across industries including retail, finance, technology, and consumer goods, providing insights that inform marketing strategy, product development, customer service, and crisis management. Brandwatch's platform is particularly significant in the AdTech and MarTech ecosystem as it bridges the gap between consumer insights and marketing execution, enabling data-driven decision-making for advertising campaigns, brand positioning, and audience targeting. The platform's ability to process and analyze massive volumes of unstructured social data makes it a critical tool for understanding consumer behavior and market dynamics in real-time.