MSL
MSL delivers integrated, data-informed public relations and communications strategies at global scale, helping enterprise brands build reputation, navigate crises, and drive earned media impact across markets.
Last updated Jul 28, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026
At a glance
- Employees
- 5001-10000
- Revenue
- $500M+
About
Top-5 global PR network with broad geographic reach and deep sector expertise across major industries
MSL is a top-tier global public relations and communications agency network with a heritage tracing back to 1938 through Manning Selvage & Lee, one of the most storied names in American PR. The current entity was formed in 2009 through the merger of Manning Selvage & Lee and Publicis Consultants, operating under the MSLGROUP brand globally. MSL delivers integrated communications services spanning public relations, earned media, influencer marketing, crisis communications, corporate affairs, and brand strategy to multinational clients across industries. MSL operates as a standalone global PR network with offices spanning North America, Europe, Asia-Pacific, Latin America, and the Middle East. The agency serves Fortune 500 companies and major global brands, positioning itself as a full-service communications partner capable of executing both local and cross-border campaigns. Its scale and geographic reach place it consistently among the top five global PR networks by revenue and headcount. In the broader communications and AdTech ecosystem, MSL sits at the intersection of earned media, paid media integration, and data-driven communications strategy. The agency has invested in analytics, social listening, and digital communications capabilities to complement its traditional PR strengths, enabling clients to measure the impact of earned media alongside paid and owned channels. MSL competes directly with other major global PR networks including Edelman, Weber Shandwick, Fleishman Hillard, and Burson.
Business model
Agency
Target market
Enterprise
What they offer
Public Relations
Strategic earned media and media relations programs for global and local markets
Corporate Communications
Executive positioning, corporate reputation management, and stakeholder engagement
Crisis Communications
Rapid-response and long-term crisis preparedness and management services
Influencer Marketing
Identification, engagement, and management of influencer partnerships for brand campaigns
Digital & Social Communications
Social media strategy, content creation, and community management integrated with PR programs
Public Affairs
Government relations, policy communications, and regulatory affairs support
Analytics & Measurement
Earned media measurement, social listening, and communications ROI reporting
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
No
- 2009 · Founded