MSL

Top-5 global PR network; Publicis flagship comms network

MSL Group is one of the world's largest public relations and communications agency networks, operating as a subsidiary of Publicis Groupe, the French multinational advertising and communications conglomerate. The agency offers a broad range of services including strategic communications, media relations, influencer marketing, content creation, crisis communications, and digital PR. With offices spanning multiple continents, MSL Group serves multinational corporations, government bodies, and major consumer brands across industries such as healthcare, technology, consumer goods, and financial services. Within the broader AdTech and MarTech ecosystem, MSL Group occupies a position at the intersection of earned media and paid media strategy. The agency leverages data analytics, social listening tools, and influencer identification platforms to complement traditional PR with measurable digital communications. Its integration within Publicis Groupe gives it access to shared technology platforms such as Publicis Spine and Marcel, enabling cross-agency collaboration and data-driven audience insights. MSL Group competes with other large PR networks including Edelman, Weber Shandwick, Burson Cohn & Wolfe, and Ketchum. Its competitive differentiation lies in its global footprint, deep integration with Publicis Groupe's broader media and creative capabilities, and its ability to deliver integrated campaigns that blend earned, owned, and paid media strategies for enterprise clients.