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MSL

MSL

Public Relations & CommunicationsAgencymslgroup.com

MSL delivers integrated, data-informed public relations and communications strategies at global scale, helping enterprise brands build reputation, navigate crises, and drive earned media impact across markets.

Last updated Jul 28, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Founded
2009
HQ
Paris, Île-de-France, France
Connections
15

At a glance

Employees
5001-10000
Revenue
$500M+
5integrations9competitors1corporate family

About

Top-5 global PR network with broad geographic reach and deep sector expertise across major industries

MSL is a top-tier global public relations and communications agency network with a heritage tracing back to 1938 through Manning Selvage & Lee, one of the most storied names in American PR. The current entity was formed in 2009 through the merger of Manning Selvage & Lee and Publicis Consultants, operating under the MSLGROUP brand globally. MSL delivers integrated communications services spanning public relations, earned media, influencer marketing, crisis communications, corporate affairs, and brand strategy to multinational clients across industries. MSL operates as a standalone global PR network with offices spanning North America, Europe, Asia-Pacific, Latin America, and the Middle East. The agency serves Fortune 500 companies and major global brands, positioning itself as a full-service communications partner capable of executing both local and cross-border campaigns. Its scale and geographic reach place it consistently among the top five global PR networks by revenue and headcount. In the broader communications and AdTech ecosystem, MSL sits at the intersection of earned media, paid media integration, and data-driven communications strategy. The agency has invested in analytics, social listening, and digital communications capabilities to complement its traditional PR strengths, enabling clients to measure the impact of earned media alongside paid and owned channels. MSL competes directly with other major global PR networks including Edelman, Weber Shandwick, Fleishman Hillard, and Burson.

Business model

Agency

Target market

Enterprise

What they offer

  • Public Relations

    Strategic earned media and media relations programs for global and local markets

  • Corporate Communications

    Executive positioning, corporate reputation management, and stakeholder engagement

  • Crisis Communications

    Rapid-response and long-term crisis preparedness and management services

  • Influencer Marketing

    Identification, engagement, and management of influencer partnerships for brand campaigns

  • Digital & Social Communications

    Social media strategy, content creation, and community management integrated with PR programs

  • Public Affairs

    Government relations, policy communications, and regulatory affairs support

  • Analytics & Measurement

    Earned media measurement, social listening, and communications ROI reporting

Key features

Global network spanning 100+ marketsIntegrated earned, owned, and paid media capabilitiesDeep sector expertise across healthcare, technology, consumer, and financial servicesData-driven communications strategy and measurementCrisis communications and reputation managementInfluencer identification and campaign managementMultilingual and multicultural campaign execution

Use cases

Global product launch communicationsCorporate reputation managementCrisis communications and issues managementExecutive thought leadership programsInfluencer marketing campaignsPublic affairs and regulatory communicationsIntegrated earned and paid media campaignsEmployer brand and internal communications

Customer segments

Fortune 500 corporationsGlobal consumer brandsTechnology companiesHealthcare and pharmaceutical companiesFinancial services firmsGovernment and public sector organizationsNon-profit and NGO organizations

Tech & specs

Technology stack

Social listening and monitoring platformsEarned media measurement toolsInfluencer identification platformsCRM and contact management systemsContent management systemsAnalytics and reporting dashboards

Security & compliance

GDPR

Deployment

Agency-managed services

API

No

Corporate history
  1. 2009 · Founded
Connection details
See alternatives to MSL See integrations with MSL (5)

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