Starcom

Top-3 global media agency; flagship brand of Publicis Media with dominant presence across major global markets and blue-chip client roster

Starcom is a top-tier global media agency and a flagship brand within Publicis Media, the media division of Publicis Groupe. Founded in 1999 as a spinoff from Leo Burnett, Starcom has grown into one of the most influential media planning and buying agencies in the world, with a presence spanning more than 100 countries. The agency is renowned for its human experience-led approach to media, blending data science, technology, and creativity to connect brands with consumers at scale. Starcom's core capabilities encompass media strategy, planning, and buying across all channels — including digital, programmatic, social, TV, out-of-home, and emerging media. The agency leverages Publicis Groupe's proprietary technology stack, including the Epsilon data platform and the Publicis Media Exchange (PMX), to deliver precision targeting, audience intelligence, and performance optimization for its clients. Its client roster includes some of the world's most valuable brands, such as Samsung, McDonald's, Bank of America, Procter & Gamble (in select markets), and Kraft Heinz. In the AdTech and media ecosystem, Starcom occupies a powerful position as both a major media buyer — commanding significant negotiating leverage with publishers and platforms — and a sophisticated data-driven marketing partner. Its integration with Publicis Groupe's broader technology and data assets, including Epsilon's identity resolution capabilities and Publicis Sapient's digital transformation expertise, differentiates it from independent agencies and positions it as a full-service partner for enterprise marketers navigating an increasingly complex media landscape.