Starcom

Top-3 global media agency by billings; flagship brand of Publicis Media within Publicis Groupe

Starcom is a leading global media agency and a flagship brand within Publicis Media, the media division of Publicis Groupe. Founded in 1999 as a spinoff from Leo Burnett, Starcom has grown into one of the top three global media agencies by billings, with a presence spanning dozens of markets worldwide. The agency specializes in human experience planning, connecting brands to consumers through data-driven media strategy, planning, buying, and analytics across all channels including digital, social, TV, out-of-home, and emerging platforms. Starcom's client roster includes some of the world's most recognized brands, such as McDonald's, Samsung, Bank of America, and Procter & Gamble in select markets. The agency differentiates itself through its proprietary planning tools, deep audience intelligence capabilities, and a philosophy centered on understanding human behavior to drive meaningful brand connections. Its integration within Publicis Media gives it access to shared technology infrastructure, including Publicis's Epsilon data platform and AI-powered tools under the Marcel and CoreAI ecosystems. With an employee count in the 5,001–10,000 range, Starcom operates as a major force in the global media agency landscape, competing directly with WPP's Mindshare, Omnicom's OMD, and IPG's Initiative. The agency's scale, proprietary data assets, and global network make it a preferred partner for multinational brands seeking integrated, insight-led media solutions across diverse markets.