OMD
Media Agency Network · part of Omnicom Group
Last updated Jun 22, 2026 by the ATDb Editorial Team · Connections updated Jun 22, 2026
At a glance
Top-3 global media-buying agency within Omnicom Media Group. Recognized as one of the most-awarded media agencies globally; sister network to PHD under OMG. Post-Omnicom-IPG merger (Nov 2025), OMD operates alongside PHD, Hearts & Science, UM, Initiative, and Mediahub under the unified Omnicom Media platform.
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About
Top-3 global media agency; sister network to PHD; among most-awarded creative-led media agencies (RECMA, COMvergence rankings)
Business model
Service / Retainer + Media Commission
Target market
Global Brands, Enterprise Media Buyers
What they offer
Key features
OMD Worldwide network across 100+ marketsAnnalect data integrationCreative-led media planningCannes Lions Media Network of the Year (multiple years)