OMD

Top-3 global media agency network by billings, consistently ranked among the most-awarded agencies worldwide

OMD (Optimum Media Direction) is a top-tier global media agency network founded in 1996 and headquartered in New York City. As a core pillar of Omnicom Media Group (OMG), OMD provides integrated media planning, buying, and strategy services to some of the world's most prominent brands. The agency is consistently recognized as one of the most-awarded media agencies globally, earning accolades from Cannes Lions, WARC, and Effie Awards, among others. OMD operates as a sister network to PHD and Hearts & Science under the OMG umbrella. OMD's capabilities span the full media ecosystem, including digital, programmatic, social, search, TV, out-of-home, and data-driven audience targeting. The agency leverages Omnicom's proprietary data and technology platforms — including Omni, OMG's people-based marketing and insights platform — to deliver precision media strategies at scale. With offices in over 100 countries and thousands of employees worldwide, OMD serves global, regional, and local advertisers across virtually every industry vertical. Following the landmark Omnicom-IPG merger announced in late 2024 and progressing through 2025, OMD now operates alongside a broader portfolio of media agency brands including UM, Initiative, and Mediahub under a unified Omnicom Media platform. This consolidation significantly expands OMD's collective scale, data assets, and negotiating leverage in the global media marketplace, reinforcing its position as one of the most formidable media agency networks in the world.