Mindshare
Mindshare is a global media and marketing services agency, founded in 1997, with billings exceeding US$34.5 billion.
Last updated Oct 10, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026
AI-drafted from public sources17 sources cited
At a glance
- Employees
- 5001-10000
- Revenue
- $1B+
About
One of the world's largest media agencies by billings, operating as a flagship agency within WPP Media (formerly GroupM), serving major global advertisers across all channels and markets.
Mindshare is a global media and marketing services agency, founded in 1997, with billings exceeding US$34.5 billion. Operating under the "Good Growth" philosophy, Mindshare positions itself as a "Growth Architect," using media with intention to create more meaningful consumer connections, increase brand trust, and deliver better outcomes for all stakeholders. Its core services include strategic communications and media planning, cross-channel media strategy, and the development of creative and disruptive communication innovations aligned with clients' business and brand goals. The agency's global network spans approximately 10,000 employees across 115 offices in 82 countries, covering North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific. Source 1: wikipedia.org — Mindshare (firm) Source 2: mmaglobal.com — Mindshare Source 3: mindshareworld.com — Senior Director - Client Services
Business model
Agency
Target market
Enterprise
What they offer
Media Planning & Strategy
Cross-channel media planning and strategic communications development aligned with client business and brand goals.
Media Buying
Negotiation and purchase of media inventory across TV, digital, print, out-of-home, and other channels on behalf of clients.
Data & Analytics
Audience insights, campaign measurement, and performance analytics to optimise media investment and demonstrate ROI.
Content & Innovation
Development of creative and disruptive communication innovations, including branded content and emerging media formats.
Performance Marketing
Digital performance and search marketing services designed to drive direct response and measurable business outcomes.
Key features
Use cases
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Tech & specs
Technology stack
Security & compliance
Deployment
API
No
- 1997 · Founded