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Brief
Mindshare

Mindshare

Media Planning & BuyingAgencymindshareworld.com

Mindshare is a global media and marketing services agency, founded in 1997, with billings exceeding US$34.5 billion.

Last updated Oct 10, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026

Founded
1997
HQ
London, England, United Kingdom
Network
Parent
WPP plc
Connections
38

AI-drafted from public sources17 sources cited

At a glance

Employees
5001-10000
Revenue
$1B+
19integrations5competitors1corporate family

About

One of the world's largest media agencies by billings, operating as a flagship agency within WPP Media (formerly GroupM), serving major global advertisers across all channels and markets.

Mindshare is a global media and marketing services agency, founded in 1997, with billings exceeding US$34.5 billion. Operating under the "Good Growth" philosophy, Mindshare positions itself as a "Growth Architect," using media with intention to create more meaningful consumer connections, increase brand trust, and deliver better outcomes for all stakeholders. Its core services include strategic communications and media planning, cross-channel media strategy, and the development of creative and disruptive communication innovations aligned with clients' business and brand goals. The agency's global network spans approximately 10,000 employees across 115 offices in 82 countries, covering North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific. Source 1: wikipedia.org — Mindshare (firm) Source 2: mmaglobal.com — Mindshare Source 3: mindshareworld.com — Senior Director - Client Services

Business model

Agency

Target market

Enterprise

What they offer

  • Media Planning & Strategy

    Cross-channel media planning and strategic communications development aligned with client business and brand goals.

  • Media Buying

    Negotiation and purchase of media inventory across TV, digital, print, out-of-home, and other channels on behalf of clients.

  • Data & Analytics

    Audience insights, campaign measurement, and performance analytics to optimise media investment and demonstrate ROI.

  • Content & Innovation

    Development of creative and disruptive communication innovations, including branded content and emerging media formats.

  • Performance Marketing

    Digital performance and search marketing services designed to drive direct response and measurable business outcomes.

Key features

Global network spanning 115 offices in 82 countriesUS$34.5 billion+ in media billings'Good Growth' strategic philosophyIntegrated cross-channel media planning and buyingData-driven audience insights and analyticsBranded content and innovation capabilities

Use cases

Global media planning and buying for multinational brandsCross-channel campaign strategy and executionBrand building and audience engagement at scalePerformance and digital marketing optimisationMarket entry and localised media strategy in emerging markets

Customer segments

Global Fortune 500 advertisersConsumer goods and FMCG brandsTechnology companiesFinancial services firmsAutomotive brandsRetail and e-commerce companies

Tech & specs

Technology stack

Proprietary media planning and analytics platformsProgrammatic buying technologyData management and audience platformsAI and machine learning tools for media optimisation

Security & compliance

GDPR

Deployment

Managed Service

API

No

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