Mindshare

One of the top three global media agency networks by billings

Mindshare is one of the world's largest media agency networks, providing media planning, buying, and marketing effectiveness services to major global brands. Founded in 1997 as part of WPP's GroupM, Mindshare operates in over 80 countries and serves clients across multiple industries with integrated media strategies that span traditional and digital channels. The agency focuses on combining data-driven insights, technology, and creative thinking to deliver adaptive marketing solutions. As a sub-brand within WPP Media (the rebranded name for GroupM, announced May 28, 2025), the world's largest media investment company, Mindshare benefits from extensive buying power and access to advanced marketing technology platforms. The agency has been a pioneer in areas such as content marketing, performance marketing, and programmatic advertising. Mindshare's approach emphasizes speed, provocation, and adaptive marketing strategies that respond to changing consumer behaviors and market conditions. Mindshare maintains a significant presence in the AdTech ecosystem through its proprietary tools and platforms, partnerships with major technology providers, and its role in shaping media investment strategies for Fortune 500 companies. The agency continues to evolve its service offerings to address emerging channels including connected TV, retail media, and digital-out-of-home advertising.