WPP Media

One of the world's largest media investment and services groups, operating at global scale across all major media channels and markets

WPP Media is the newly rebranded global media investment and services division of WPP, formerly known as GroupM. The rebrand, announced in 2025, consolidates WPP's media capabilities under a single unified brand, signaling a strategic shift toward deeper integration of media planning, buying, data analytics, and technology services. WPP Media operates as the parent entity overseeing major agency brands including EssenceMediacom, Mindshare, Wavemaker, and others, collectively representing one of the largest pools of media investment in the world. WPP Media's core offering spans the full media value chain: audience intelligence, media strategy, cross-channel planning and activation, programmatic buying, commerce media, and advanced measurement. The organization leverages proprietary data platforms and partnerships with major technology companies — including Google, Meta, Amazon, and The Trade Desk — to deliver performance-driven outcomes for multinational clients across every major market. Its scale gives it significant negotiating leverage in media marketplaces globally. As one of the largest media services organizations in the world, WPP Media competes directly with Publicis Media, Omnicom Media Group, IPG Mediabrands, and Dentsu. The rebrand from GroupM to WPP Media reflects a broader holding company strategy to unify brand identity, streamline operations, and position the group more competitively in an era of AI-driven media automation, retail media growth, and increasing client demand for integrated, accountable media solutions.