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WPP Media

WPP Media

Media Planning, Buying & Invwpp.com

WPP Media delivers integrated, data-driven media planning and buying at global scale, leveraging proprietary technology and cross-agency intelligence to maximize advertising ROI for the world's largest brands.

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 16, 2026

In the news
Founded
2024
HQ
London, England, United Kingdom
Parent
WPP plc
Connections
36

At a glance

Employees
10000+
Revenue
$15B+ (media billings)
Stock
WPP
10integrations9corporate family2partners
Demand Side Platform (DSP)Data Management PlatformMarketing Agency

About

World's largest media investment group by billings, operating as the media arm of WPP plc and successor to GroupM

WPP Media is the media investment and services division of WPP plc, the world's largest advertising and communications holding company. Announced in 2024 as a rebranding and restructuring of GroupM, WPP Media consolidates the media capabilities of WPP's agency network — including brands like Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners — under a unified organizational structure. The move reflects WPP's strategy to streamline operations, reduce complexity, and better compete in an increasingly data-driven and technology-centric media landscape.

Business model

Agency / Managed Services

Target market

Enterprise

What they offer

  • Mindshare

    Global media agency focused on adaptive marketing and audience-first media strategies

  • Wavemaker

    Media agency specializing in purchase journey planning and content-driven media

  • EssenceMediacom

    Data and technology-led media agency formed from the merger of Essence and MediaCom

  • mSix&Partners

    Performance-focused media agency operating across multiple markets

  • Choreograph

    WPP's data products and technology unit supporting audience intelligence and identity solutions

  • WPP Open

    AI-powered marketing operating system providing integrated campaign management and intelligence across WPP agencies

Key features

Global media planning and buying across all channelsProprietary audience data and identity solutions via ChoreographAI-powered marketing platform (WPP Open)Cross-agency data collaboration and intelligence sharingAdvanced programmatic and addressable media capabilitiesCommerce media and retail media network accessBrand safety and media quality assuranceMeasurement and attribution frameworks

Use cases

Global brand media planning and strategyProgrammatic and digital media buyingCross-channel campaign management and optimizationAudience segmentation and targetingCommerce and retail media activationBrand safety and media quality managementMarketing mix modeling and attributionConnected TV and streaming media buying

Customer segments

Fortune 500 and global enterprise advertisersConsumer packaged goods brandsAutomotive manufacturersFinancial services companiesTechnology and telecommunications brandsRetail and e-commerce companiesHealthcare and pharmaceutical companies

Tech & specs

Technology stack

WPP Open (AI marketing OS)Choreograph (data and identity platform)Programmatic DSPs (DV360, The Trade Desk, Amazon DSP)Data clean room integrationsCustom audience management platformsAI and machine learning for media optimization

Security & compliance

GDPRCCPAIAB standards complianceBrand safety frameworks (GARM)

Deployment

CloudManaged Service

API

Limited

Corporate history
  • 2024Founded
Connection details
View WPP Media’s full portfolio (8) See integrations with WPP Media (10)

Explore further

4 views
On the AtlasDemand-Side PlatformsOn the Holdco MapWPP plcOn the Mapby country + regionOn the GraphNetwork around WPP Media