Emily Lai
Emily Lai serves as Group Director of Media Optimization at WPP Media, the media investment and planning arm of WPP, one of the world's largest advertising and communications groups. In this role, she is responsible for overseeing media optimization strategies across the organization's client portfolio, focused on maximizing the effectiveness and efficiency of media spend.
Last updated Oct 23, 2026 by ATDb automated enrichment
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Bio
Emily Lai serves as Group Director of Media Optimization at WPP Media, the media investment and planning arm of WPP, one of the world's largest advertising and communications groups. In this role, she is responsible for overseeing media optimization strategies across the organization's client portfolio, focused on maximizing the effectiveness and efficiency of media spend.