Kate Rowlinson

Kate Rowlinson is a prominent figure in the UK media and advertising industry, best known for her leadership at MediaCom UK, one of WPP's flagship media agencies. She has been instrumental in steering the agency through significant shifts in the media landscape, including the acceleration of data-driven advertising, programmatic media buying, and the integration of advanced analytics into client strategy. Her leadership style is widely regarded as people-first, with a strong emphasis on culture and talent development alongside commercial performance. Rowlinson's career has been largely built within the GroupM and WPP ecosystem, where she rose through the ranks at MediaCom to eventually lead its UK operation. During her tenure as CEO, she has overseen major client relationships and helped position MediaCom UK as a leader in connected media planning, audience intelligence, and performance-driven campaigns. She has been a vocal advocate for diversity and inclusion within the agency world, championing initiatives that aim to make the advertising industry more representative. Beyond her operational role, Rowlinson is recognized as a thought leader on the future of media agencies, the evolving relationship between brands and media owners, and the responsible use of data in advertising. She has participated in industry forums and contributed to conversations around media transparency, sustainability in advertising, and the changing role of agencies in an increasingly fragmented media environment.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026