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Brief
Mediacom was rebranded to EssenceMediacom (Jan 2023)— see EssenceMediacom for current status.— See the full lineage →
Mediacom

Mediacom

Media AgencyAgencyessencemediacom.com

Mediacom was a global media agency that merged with Essence in January 2023 to form EssenceMediacom.

Last updated Oct 14, 2026 by ATDb automated enrichment

History
Founded
1995
HQ
London, England, United Kingdom
Parent
GroupM
Connections
33

AI-drafted from public sources13 sources cited

At a glance

Employees
5001-10000
Revenue
$1B+
18integrations5competitors1corporate family
Attribution & AnalyticsMarketing AgencyPerformance Marketing

About

Was one of the world's largest media agencies by billings, operating within WPP's GroupM network before merging with Essence to form EssenceMediacom in 2023.

Mediacom was a global media agency that merged with Essence in January 2023 to form EssenceMediacom. Prior to the merger, Mediacom was one of the world's leading media agencies, planning and buying media for clients around the world. Its network comprised 7,000 employees across 130 offices in 105 countries, serving clients from industries ranging from automotive and consumer goods to retail, pharmaceutical, telecommunications, entertainment, and fashion. The agency offered specialist services spanning digital, ROI and direct response, consumer insights and research, business science, sponsorship, and sports marketing. In the mobile advertising space, Mediacom partnered with ad creation and analytics platform Celtra to develop solutions that simplified the management, measurement, and delivery of mobile advertising. Source 1: wikipedia.org — Essence Global Source 2: mmaglobal.com — Mediacom | MMA / Marketing + Media ... Source 3: adexchanger.com — MediaCom And Celtra Seek To Streamline Mobile ...

Business model

Agency

Target market

Enterprise

What they offer

  • Media Planning & Buying

    Full-service media planning and buying across all channels for global and local clients.

  • Business Science

    Econometric modelling and analytics to measure and optimise media investment returns.

  • Consumer Insights & Research

    Proprietary research tools and methodologies to understand consumer behaviour and inform strategy.

  • Digital & Performance Media

    Specialist digital media services including ROI and direct response campaigns.

  • Sponsorship & Sports Marketing

    Strategic sponsorship planning and sports marketing services for brand-building clients.

  • Mobile Advertising Solutions

    Mobile ad management, measurement, and delivery solutions developed in partnership with Celtra.

Key features

Global network spanning 130 offices in 105 countries7,000-strong workforce at time of mergerSpecialist business science and econometrics capabilityMobile advertising partnership with CeltraCross-industry client portfolio from automotive to fashionIntegrated digital and traditional media planning

Use cases

Global media planning and buying for multinational brandsROI measurement and media mix optimisationMobile advertising campaign management and analyticsSponsorship and sports marketing strategyConsumer research and audience insights

Customer segments

Automotive brandsConsumer goods companiesRetail brandsPharmaceutical companiesTelecommunications providersEntertainment companiesFashion brands

Tech & specs

Technology stack

GroupM proprietary data platformsProgrammatic DSPsThird-party measurement and attribution toolsAudience data management platforms

Security & compliance

GDPR

Deployment

Cloud

API

No

Explore further

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