Josh Krichefski

President, EMEA at PMG

Leading GroupM's dominant EMEA media investment operations and championing data-driven, responsible media buying at scale across Europe; widely regarded as one of the UK advertising industry's most senior and influential operators.

OperatorLondon, United Kingdom25+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Josh Krichefski is President, EMEA at PMG (from October 2025), leading the agency's growth across the region from its London office. He was previously Global CEO of GroupM EMEA — overseeing 17,000 people and $22bn in media billings — and earlier CEO of MediaCom.

Previous Roles

CEO, EMEA

GroupM (prior)

Global CEO

MediaCom (prior)

Expertise

Media Investment StrategyProgrammatic AdvertisingDigital TransformationData-Driven Media PlanningPrivacy and Identity in AdvertisingAgency Operations and P&L ManagementAddressable MediaMedia Transparency

Education

Degree details not publicly confirmed

Notable Achievements

Appointed CEO of GroupM EMEA, overseeing the largest media buying group in the region representing hundreds of billions in media spend
Led MediaCom UK to become one of the UK's most awarded and commercially successful media agencies during his tenure as CEO
Prominent advocate for mental health awareness and DE&I initiatives within the UK advertising industry
Guided GroupM EMEA's strategic response to major industry disruptions including GDPR, cookie deprecation, and the shift to streaming and addressable TV

Awards

Campaign Media Week Awards recognition (multiple years via MediaCom UK)Listed among Campaign's most influential figures in UK media (multiple years)

Speaking Topics

The future of media investment and programmatic buyingPrivacy, identity, and the post-cookie advertising ecosystemDiversity, equity, and inclusion in advertisingMental health and wellbeing in the workplaceDigital transformation of media agenciesResponsible and transparent media buying

Board Memberships

Advertising Association (involvement reported)

Connections