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Jeff Malmad

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Jeff Malmad is Executive Director, Global Commerce at WPP Media, leading commerce-media strategy across the agency group. A commerce and mobile-advertising specialist, he previously spent 12 years at Mindshare — most recently as Global Head of Commerce — and before that more than a decade at MediaCom in digital strategy. He is based in New York.

Last updated Jun 14, 2026 by the ATDb Editorial Team · Connections updated Jun 14, 2026

Role
Executive Director, Global Commerce
Company
WPP Media
Based
New York, United States
Connections
1
Years in industry
27 years

Bio

Jeff Malmad is Executive Director, Global Commerce at WPP Media, leading commerce-media strategy across the agency group. A commerce and mobile-advertising specialist, he previously spent 12 years at Mindshare — most recently as Global Head of Commerce — and before that more than a decade at MediaCom in digital strategy. He is based in New York.

Career

  • Global Head of Commerce

    Mindshare · 2022-2025

  • Managing Director, Head of Life+, North America

    Mindshare · 2013-2022

  • Group Account Director, WPP

    Joule · 2011-2013

  • Senior Partner, Digital Strategy, WPP

    MediaCom · 1998-2011

Expertise & education

Expertise

Commerce MediaRetail MediaMobile AdvertisingIntegrated MarketingMedia BuyingShopper MarketingDigital Strategy
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