Jeff Malmad

Jeff Malmad is a leading commerce and media strategist recognized for his work at the intersection of retail media, mobile advertising, and agency-led commerce transformation. As Executive Director, Global Commerce at WPP Media, he is responsible for shaping and scaling commerce-media strategy across one of the world's largest agency groups — a role that positions him at the center of the industry's rapid shift toward shoppable media, retail data partnerships, and closed-loop measurement. Malmad spent approximately 12 years at Mindshare, where he rose to Global Head of Commerce, building out the agency's commerce practice and helping major brands navigate the explosion of retail media networks, social commerce, and performance-driven media strategies. Prior to Mindshare, he spent more than a decade at MediaCom focused on digital strategy, giving him a deep foundation in the evolution of digital advertising from its early programmatic roots through the rise of data-driven targeting. With over two decades in the industry, Malmad is regarded as one of the agency world's foremost voices on commerce media — a discipline that has grown from a niche capability into a central pillar of modern advertising strategy. His career arc reflects the broader maturation of AdTech, from digital media planning to the sophisticated, data-connected commerce ecosystems that define the current era.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026