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UM (Universal McCann)

UM (Universal McCann)

Media AgencyAgencyumww.com

UM operates as a borderless global media agency network across 100+ markets and 120+ offices, with more than 3,000 employees worldwide.

Last updated Oct 31, 2026 by ATDb automated enrichment

History
Founded
2000
HQ
New York, New York, United States
Network
Omnicom Media
Parent
Omnicom Group
Connections
28

AI-drafted from public sources23 sources cited

At a glance

Employees
1001-5000
Revenue
$1B+
13integrations8competitors1corporate family
Attribution & AnalyticsMarketing AgencyProgrammatic Platform

About

One of the world's largest global media agency networks, operating under Omnicom Media Group with a presence in 100+ markets and a technology-forward Full Colour Media operating system.

UM operates as a borderless global media agency network across 100+ markets and 120+ offices, with more than 3,000 employees worldwide. Its approach centers on identifying cultural truths, locating moments where audiences are receptive, and building targeted triggers that spark action — with the goal of producing media that genuinely lands rather than merely exists. UM's Full Colour Media operating system, powered by Omni+, combines human intelligence with technological capability to move clients from merely optimal media execution to truly remarkable outcomes. The agency leverages Brand Patterns — sitting at the intersection of human and artificial intelligence — to surface the uniqueness and nuance of brands and unlock growth. Source 1: umww.com — About UM Source 2: umww.com — UM US (Global Headquarters) – UM is a global media company.

Business model

Agency

Target market

Enterprise

What they offer

  • Full Colour Media

    UM's proprietary operating system that combines human intelligence with technological capability to move clients from optimal media execution to truly remarkable outcomes.

  • Omni+

    The technology platform powering Full Colour Media, integrating data, analytics, and AI-driven insights across the media planning and buying process.

  • Brand Patterns

    An AI-and-human intelligence framework that surfaces the uniqueness and nuance of individual brands to unlock growth opportunities.

Key features

Full Colour Media operating system powered by Omni+Brand Patterns AI-human intelligence frameworkBorderless global network across 100+ marketsCultural truth identification and audience receptivity mappingIntegrated media planning and buying capabilities

Use cases

Global media planning and buying for multinational brandsAudience targeting and receptivity-based media activationBrand growth strategy through culturally informed mediaCross-market integrated media campaigns

Customer segments

Large multinational corporationsEnterprise brand advertisersConsumer goods companiesTechnology companiesFinancial services brands

Tech & specs

Technology stack

Omni+ (Omnicom proprietary platform)AI and machine learning toolsData analytics and audience intelligence platforms

Security & compliance

GDPR

Deployment

Cloud

API

No

Explore further

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On the AtlasAttribution & AnalyticsOn the Holdco MapOmnicom GroupOn the Mapby country + regionOn the GraphNetwork around UM (Universal McCann)