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Jacki Kelley

Operator

Jacki Kelley is a veteran advertising and media executive known for her deep expertise in client leadership, media investment, and business transformation across some of the industry's most prominent holding companies and media organizations. With a career spanning more than two decades, she has built a reputation for bridging the gap between large-scale media operations and the evolving demands of data-driven, technology-enabled advertising. Her appointment as Chief Client & Business Officer at Omnicom Group positions her at the center of one of the most significant consolidations in advertising history — the Omnicom-Interpublic merger — where she is responsible for stewarding client relationships and driving commercial growth across the combined enterprise. Kelley previously served as CEO of Initiative, the global media agency within IPG Mediabrands, where she led a significant turnaround and growth period for the agency, winning major accounts and elevating its competitive standing globally. Before that, she held senior roles at Bloomberg Media, where she served as Chief Revenue Officer and COO, overseeing the company's advertising sales and business operations. Her time at Bloomberg gave her a distinct perspective on premium media environments, audience intelligence, and the intersection of journalism and advertising technology. Throughout her career, Kelley has been recognized as a forceful advocate for clients navigating complexity in the modern media landscape — from programmatic transformation and identity resolution to the rise of connected TV and retail media. Her influence spans agency, media owner, and holding company contexts, making her one of the more versatile senior operators in the AdTech and broader advertising ecosystem.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
Chief Client & Business Officer
Company
Omnicom Group
Based
New York, New York, United States
Boards
1
Connections
3
Years in industry
25 years

Bio

Jacki Kelley is a veteran advertising and media executive known for her deep expertise in client leadership, media investment, and business transformation across some of the industry's most prominent holding companies and media organizations. With a career spanning more than two decades, she has built a reputation for bridging the gap between large-scale media operations and the evolving demands of data-driven, technology-enabled advertising. Her appointment as Chief Client & Business Officer at Omnicom Group positions her at the center of one of the most significant consolidations in advertising history — the Omnicom-Interpublic merger — where she is responsible for stewarding client relationships and driving commercial growth across the combined enterprise. Kelley previously served as CEO of Initiative, the global media agency within IPG Mediabrands, where she led a significant turnaround and growth period for the agency, winning major accounts and elevating its competitive standing globally. Before that, she held senior roles at Bloomberg Media, where she served as Chief Revenue Officer and COO, overseeing the company's advertising sales and business operations. Her time at Bloomberg gave her a distinct perspective on premium media environments, audience intelligence, and the intersection of journalism and advertising technology. Throughout her career, Kelley has been recognized as a forceful advocate for clients navigating complexity in the modern media landscape — from programmatic transformation and identity resolution to the rise of connected TV and retail media. Her influence spans agency, media owner, and holding company contexts, making her one of the more versatile senior operators in the AdTech and broader advertising ecosystem.

Career

  • CEO

    Initiative (IPG Mediabrands) · 2019-2024

  • Chief Revenue Officer & COO

    Bloomberg Media · 2015-2019

  • Chief Operating Officer

    Universal McCann · 2012-2015

  • Senior Vice President

    USA TODAY / Gannett · 2008-2012

Board memberships

Ad Council

Expertise & education

Expertise

Media Investment & PlanningClient LeadershipAgency OperationsProgrammatic AdvertisingConnected TV (CTV)Data-Driven MarketingRevenue StrategyMedia Holding Company Integration

Education

  • Bachelor's Degree, University of Maryland

Speaking topics

The future of media agency modelsClient-centric business transformationData and identity in modern advertisingLeadership and culture in large organizations

Recognition

Notable achievements

  • Appointed Chief Client & Business Officer at Omnicom Group following the landmark Omnicom-Interpublic merger in 2025
  • Led Initiative through a significant business turnaround and new business growth period as global CEO
  • Served as CRO and COO of Bloomberg Media, scaling its advertising and commercial operations

Awards

Ad Age Women to WatchCynopsis Top Women in Media
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