Carat

One of the world's top-ranked media agency networks by billings, consistently recognized by RECMA and industry bodies as a leading global media network.

Carat is a globally renowned media agency founded in 1968, widely recognized as one of the pioneers of the modern media buying industry. With a presence in over 70 countries, Carat offers comprehensive media services including media planning and buying, audience intelligence, content strategy, and performance analytics. The agency works with some of the world's largest advertisers across categories including FMCG, automotive, technology, and financial services, helping brands connect with consumers through both traditional and digital channels. Carat's approach is anchored in audience-first thinking, leveraging proprietary data tools and research methodologies to identify and engage high-value consumer segments. The agency has invested heavily in data science and technology capabilities, integrating programmatic buying, advanced analytics, and cross-channel attribution into its core service offering. This positions Carat as a full-service media partner capable of managing complex, multi-market campaigns at scale. As a flagship media network within the dentsu ecosystem, Carat benefits from shared technology infrastructure, data assets, and global talent networks while maintaining its distinct brand identity and client-facing positioning. The agency consistently ranks among the top media networks globally by billings and has received numerous industry accolades, including recognition from RECMA and major advertising trade publications. Its competitive set includes other major holding company media networks such as GroupM's Mindshare and Wavemaker, Publicis Media's Starcom and Zenith, and Omnicom Media Group's OMD and PHD.