AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, including upfront commitments. The initiative brings together NBCUniversal, its SSP FreeWheel, Dentsu-owned agency Carat and research firm Newton. So, how […] The post AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas appeared first on AdExchanger.

Last updated Oct 7, 2026 by ATDb automated enrichment