Wavemaker

One of the world's largest media agency networks, operating across 90+ markets with 8,500+ employees, competing at the top tier of global media buying and planning.

Wavemaker is a leading global media agency with over 8,500 people operating in more than 90 markets. The agency offers a full suite of media services including planning, buying, content, and performance marketing, helping some of the world's largest brands navigate an increasingly complex media landscape. Wavemaker is known for its 'Positive Provocation' philosophy, challenging conventional thinking to drive better outcomes for clients. Wavemaker was formed in 2018 through the merger of MEC and Maxus, two established media agency networks. Since its formation, it has grown into one of the most significant media agency networks globally, working with major clients across sectors including technology, FMCG, automotive, and financial services. The agency leverages proprietary tools and data capabilities to deliver audience-first media strategies. In the AdTech and media agency ecosystem, Wavemaker competes directly with other large global networks such as Mindshare, EssenceMediacom, Publicis Media, Dentsu, and Havas Media. Its scale, global footprint, and integration of data-driven planning tools give it a strong competitive position, particularly for multinational clients seeking consistent cross-market media execution.