PHD
Media Agency Network · part of Omnicom Group
Last updated Jun 22, 2026 by the ATDb Editorial Team · Connections updated Jun 22, 2026
At a glance
Top-tier global media agency within Omnicom Media Group; sister network to OMD. Known for strategy-led approach and PHD Source planning system. Post-Omnicom-IPG merger (Nov 2025), PHD operates under unified Omnicom Media platform.
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About
Top-tier global media agency; sister network to OMD; specialty: strategy-led media planning
Business model
Service / Retainer + Media Commission
Target market
Global Brands, Enterprise Media Buyers
What they offer
Key features
PHD Source planning systemGlobal network across 80+ marketsStrategy-led approachSource curiosity-driven planning
Corporate history
- 1990 · Founded
Connection details