Basis’ Mike Olson and PHD’s Emily Costello Want Agentic AI to Work, Not Just Look Busy

CANNES, France — Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone has found the conference room. That does not mean it always should. As agencies and brands race to adopt agentic AI, the industry needs to move beyond isolated experiments and build systems […]

Last updated Sep 16, 2026 by ATDb automated enrichment