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Brief

Formerly IPG Mediabrands (renamed Nov 2025) · See the lineage →

Omnicom Media

Omnicom Media

Media Planning & BuyingAgencyomnicommediagroup.com

Omnicom Media is the world's largest global media management network, leveraging $73.5 billion in billings and more than 40,000 specialists across 70+ markets to help ambitious businesses grow through dynamic media ecosystems.

Last updated Oct 11, 2026 by the ATDb Editorial Team

Founded
1996
HQ
New York, New York, United States
Connections
127

AI-drafted from public sources42 sources cited

At a glance

Employees
10001+
Revenue
$10B+
Stock
OMC
53integrations4competitors13corporate family

About

One of the top three global media agency networks by billings, competing directly with GroupM and Publicis Media for the world's largest advertising accounts.

Omnicom Media is the world's largest global media management network, leveraging $73.5 billion in billings and more than 40,000 specialists across 70+ markets to help ambitious businesses grow through dynamic media ecosystems. Its capabilities span identity, commerce, and intelligence — anchored by assets including Acxiom RealID™, Flywheel for commerce, and the Q™ intelligence platform — and its portfolio includes global media agency brands such as OMD, PHD, Hearts & Science, UM, Initiative, and Mediahub, alongside data, identity, and analytics powerhouses Acxiom and Annalect. In video and connected TV, Omnicom Media has developed a cross-screen planning capability in collaboration with leading streamers — including Amazon, AMC, Disney, Fox, NBCU, Roku, Paramount, and Samsung — that uses STB+ACR data, programmatic bid-stream data, first-party streaming data, and Acxiom audience data to manage frequency and reduce duplication across linear and CTV environments. Clients receive access to global intelligence and local nuance, with strategies informed by real consumer behavior across culture, commerce, and regional context in more than 70 markets. Source 1: omc.com — Omnicom Media Study Warns of 'Negative Reach' as ... Source 2: omnicommediagroup.com — About Us

Business model

Agency

Target market

Enterprise

What they offer

  • OMD

    Global media agency brand focused on data-driven media planning and buying with a performance orientation.

  • PHD

    Media agency brand known for strategic innovation, creativity in media thinking, and planning excellence.

  • Hearts & Science

    Data-driven media agency built for the modern marketing era, with deep roots in precision marketing and analytics.

  • Annalect

    Data, analytics, and technology unit providing shared intelligence infrastructure, audience insights, and measurement solutions across OMG agencies.

  • OMG Transact

    Programmatic and performance media trading capability enabling advanced audience-based buying across digital channels.

  • Omni

    Proprietary open operating system and data platform that connects data, insights, and activation tools across the OMG network.

Key features

Global media planning and buying across all channelsProprietary Omni data and analytics platformAnnalect data science and audience intelligenceProgrammatic and performance media tradingConnected TV and streaming media capabilitiesRetail media planning and activationAdvanced measurement and attributionAI-driven campaign optimization

Use cases

Global media strategy and planning for multinational brandsProgrammatic media buying and audience targetingCross-channel campaign measurement and attributionRetail media strategy and activationConnected TV and streaming media planningPerformance marketing and direct response campaignsBrand safety and media quality management

Customer segments

Fortune 500 and global multinational corporationsConsumer packaged goods brandsAutomotive manufacturersFinancial services companiesTechnology companiesRetail and e-commerce brandsPharmaceutical and healthcare companies

Tech & specs

Technology stack

Omni (proprietary data and operating platform)Annalect analytics infrastructureProgrammatic DSP integrationsClean room technologyAI and machine learning modelsThird-party measurement and attribution tools

Security & compliance

GDPRCCPABrand Safety standards (GARM)

Deployment

Cloud

API

Limited

Corporate history
  1. 1996 · Founded
How it came together
  • 2024·Acquired → Omnicom Media↗
  • 2025·Merged → Omnicom Media↗
See the full lineage →
Connection details
View Omnicom Media’s full portfolio (12) See alternatives to Omnicom Media See integrations with Omnicom Media (53) See people at Omnicom Media (5)

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