Formerly IPG Mediabrands (renamed Nov 2025) · See the lineage →
Omnicom Media
Omnicom Media is the world's largest global media management network, leveraging $73.5 billion in billings and more than 40,000 specialists across 70+ markets to help ambitious businesses grow through dynamic media ecosystems.
Last updated Oct 11, 2026 by the ATDb Editorial Team
AI-drafted from public sources42 sources cited
At a glance
- Employees
- 10001+
- Revenue
- $10B+
- Stock
- OMC
About
One of the top three global media agency networks by billings, competing directly with GroupM and Publicis Media for the world's largest advertising accounts.
Omnicom Media is the world's largest global media management network, leveraging $73.5 billion in billings and more than 40,000 specialists across 70+ markets to help ambitious businesses grow through dynamic media ecosystems. Its capabilities span identity, commerce, and intelligence — anchored by assets including Acxiom RealID™, Flywheel for commerce, and the Q™ intelligence platform — and its portfolio includes global media agency brands such as OMD, PHD, Hearts & Science, UM, Initiative, and Mediahub, alongside data, identity, and analytics powerhouses Acxiom and Annalect. In video and connected TV, Omnicom Media has developed a cross-screen planning capability in collaboration with leading streamers — including Amazon, AMC, Disney, Fox, NBCU, Roku, Paramount, and Samsung — that uses STB+ACR data, programmatic bid-stream data, first-party streaming data, and Acxiom audience data to manage frequency and reduce duplication across linear and CTV environments. Clients receive access to global intelligence and local nuance, with strategies informed by real consumer behavior across culture, commerce, and regional context in more than 70 markets. Source 1: omc.com — Omnicom Media Study Warns of 'Negative Reach' as ... Source 2: omnicommediagroup.com — About Us
Business model
Agency
Target market
Enterprise
What they offer
OMD
Global media agency brand focused on data-driven media planning and buying with a performance orientation.
PHD
Media agency brand known for strategic innovation, creativity in media thinking, and planning excellence.
Hearts & Science
Data-driven media agency built for the modern marketing era, with deep roots in precision marketing and analytics.
Annalect
Data, analytics, and technology unit providing shared intelligence infrastructure, audience insights, and measurement solutions across OMG agencies.
OMG Transact
Programmatic and performance media trading capability enabling advanced audience-based buying across digital channels.
Omni
Proprietary open operating system and data platform that connects data, insights, and activation tools across the OMG network.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1996 · Founded