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Brief

Manning Gottlieb OMD

Media Planning & BuyingAgency

MG OMD combines data-led audience intelligence with creative media strategy to deliver measurable brand and performance outcomes for major advertisers across all channels.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
2000
HQ
London, England, United Kingdom
Parent
Omnicom Group
Connections
6

At a glance

Employees
201-500
5integrations1corporate family

About

One of the UK's top-tier media agencies by billings and awards recognition, operating within the Omnicom Media Group network

Manning Gottlieb OMD (MG OMD) is one of the UK's most prominent and award-winning media agencies, headquartered in London. The agency specialises in media planning and buying across all channels — including digital, TV, print, out-of-home, and radio — combining rigorous data analytics with creative media strategy to deliver measurable results for its clients. It has consistently ranked among the top UK media agencies by billings and industry recognition. Founded through the merger of Manning Gottlieb Media and OMD UK, the agency operates as part of OMD Worldwide, itself a division of Omnicom Media Group — one of the world's largest advertising holding companies. This affiliation gives MG OMD access to Omnicom's global data infrastructure, proprietary technology platforms, and extensive media buying scale, while maintaining a distinct identity and culture in the UK market. MG OMD serves a diverse portfolio of blue-chip clients across sectors including automotive, FMCG, financial services, retail, and entertainment. The agency is particularly noted for its investment in audience intelligence, econometric modelling, and cross-channel attribution, positioning it as a sophisticated partner for brands seeking both brand-building and performance-driven media solutions in an increasingly complex media landscape.

Business model

Agency

Target market

Enterprise

What they offer

  • Media Planning & Buying

    Full-service cross-channel media planning and buying covering TV, digital, print, OOH, radio, and cinema

  • Audience Intelligence

    Proprietary and third-party data tools for deep audience segmentation and targeting

  • Econometric Modelling

    Advanced marketing mix modelling and econometrics to measure and optimise media ROI

  • Digital Performance

    Paid search, programmatic display, social media advertising, and digital performance campaigns

  • Content & Creative Strategy

    Media-led content strategy and creative partnerships to enhance campaign effectiveness

  • OMD Omni Platform

    Access to Omnicom's Omni data and technology platform for audience insights, planning, and activation

Key features

Cross-channel media planning and buyingData-driven audience targeting and segmentationEconometric and attribution modellingProgrammatic and digital activationAccess to Omnicom's Omni data platformBrand safety and media quality managementIntegrated search, social, and display capabilities

Use cases

National brand awareness campaigns across TV and digitalPerformance-driven digital media activation for direct responseCross-channel media strategy for product launchesAudience segmentation and targeting for FMCG brandsMarketing mix modelling and ROI optimisationProgrammatic media buying and optimisation

Customer segments

Automotive brandsFMCG companiesFinancial services firmsRetail and e-commerce brandsEntertainment and media companiesTelecommunications providers

Tech & specs

Technology stack

Omnicom Omni PlatformProgrammatic DSPs (e.g., DV360, The Trade Desk)Google Marketing PlatformEconometric and MMM toolsData management and clean room solutionsBrand safety tools (e.g., IAS, DoubleVerify)

Security & compliance

GDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2000 · Founded
Connection details
See integrations with Manning Gottlieb OMD (5)

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