MG OMD combines data-led audience intelligence with creative media strategy to deliver measurable brand and performance outcomes for major advertisers across all channels.
Last updated May 11, 2026 by AI Enrichment
One of the UK's top-tier media agencies by billings and awards recognition, operating within the Omnicom Media Group network
Manning Gottlieb OMD (MG OMD) is one of the UK's most prominent and award-winning media agencies, headquartered in London. The agency specialises in media planning and buying across all channels — including digital, TV, print, out-of-home, and radio — combining rigorous data analytics with creative media strategy to deliver measurable results for its clients. It has consistently ranked among the top UK media agencies by billings and industry recognition. Founded through the merger of Manning Gottlieb Media and OMD UK, the agency operates as part of OMD Worldwide, itself a division of Omnicom Media Group — one of the world's largest advertising holding companies. This affiliation gives MG OMD access to Omnicom's global data infrastructure, proprietary technology platforms, and extensive media buying scale, while maintaining a distinct identity and culture in the UK market. MG OMD serves a diverse portfolio of blue-chip clients across sectors including automotive, FMCG, financial services, retail, and entertainment. The agency is particularly noted for its investment in audience intelligence, econometric modelling, and cross-channel attribution, positioning it as a sophisticated partner for brands seeking both brand-building and performance-driven media solutions in an increasingly complex media landscape.
Full-service cross-channel media planning and buying covering TV, digital, print, OOH, radio, and cinema
Proprietary and third-party data tools for deep audience segmentation and targeting
Advanced marketing mix modelling and econometrics to measure and optimise media ROI
Paid search, programmatic display, social media advertising, and digital performance campaigns
Media-led content strategy and creative partnerships to enhance campaign effectiveness
Access to Omnicom's Omni data and technology platform for audience insights, planning, and activation