Porter Novelli

Global top-tier PR agency known for purpose-driven communications, operating under Omnicom Group with a differentiated focus on brand purpose strategy

Porter Novelli is a leading global public relations and communications agency with deep expertise in purpose-driven brand strategy, corporate communications, and stakeholder engagement. Founded in 1972, the agency helps organizations articulate and activate their social purpose to build authentic connections with consumers, employees, investors, and communities. The firm offers a broad range of services including media relations, crisis communications, digital and social media strategy, content marketing, and public affairs. Porter Novelli operates as a subsidiary of Omnicom Group, one of the world's largest advertising and communications holding companies. This affiliation provides the agency with significant global reach, resources, and cross-network capabilities, enabling it to serve Fortune 500 companies and major nonprofit organizations across industries including healthcare, technology, consumer goods, and financial services. Within the PR and communications landscape, Porter Novelli has carved out a distinctive position around the concept of 'purpose' — helping brands define and communicate their societal role beyond profit. The agency has been recognized for its thought leadership in purpose measurement and has developed proprietary research tools such as the Purpose Premium study. It competes with other major global PR agencies including Edelman, Weber Shandwick, and Ketchum, differentiating itself through its purpose-centric methodology and integrated communications approach.