Porter Novelli

Established global PR agency known for purpose-driven communications and social impact strategy, historically positioned as a top-tier firm within the Omnicom network.

Porter Novelli is a global public relations and communications agency with deep roots in purpose-driven brand strategy. Founded in 1972 by Jack Porter and Bill Novelli, the agency has built a reputation for helping organizations articulate and activate their social purpose, connecting brands authentically with consumers, employees, and other key stakeholders. The agency operates across practice areas including corporate communications, public affairs, health communications, and social impact, serving a wide range of Fortune 500 companies and mission-driven organizations. Porter Novelli has long been recognized for its proprietary research and thought leadership around purpose, including its annual Purpose Perception Gap study, which examines how companies communicate their values and how those messages are received by the public. This research-backed approach differentiates the agency in a crowded PR marketplace and reinforces its positioning as a strategic partner rather than a purely tactical communications shop. In a significant industry development, Porter Novelli was folded into FleishmanHillard as part of an Omnicom restructuring that also merged Golin and Ketchum. As a result, Porter Novelli no longer operates as an independent standalone entity under its own brand in the traditional sense, though its legacy and methodologies continue to influence the broader FleishmanHillard organization. The agency had previously been a subsidiary of Omnicom Group.