Porter Novelli

Formerly a top-tier global PR agency within Omnicom's network, known for purpose-driven communications before being absorbed into FleishmanHillard

Porter Novelli was a prominent global public relations and communications agency with decades of experience helping organizations build meaningful connections with stakeholders through purpose-driven strategy. Founded in 1972 by Jack Porter and Bill Novelli, the agency built a strong reputation for integrating social purpose into brand communications, earning recognition for its work across corporate communications, public affairs, health communications, and consumer marketing. It operated as part of Omnicom Group's portfolio of PR agencies for many years, serving clients across a wide range of industries globally. In a significant restructuring of Omnicom's PR holdings, Porter Novelli was folded into FleishmanHillard, effectively ending its run as a distinct standalone agency brand. This consolidation was part of a broader move by Omnicom that also saw Golin and Ketchum merge, reflecting industry-wide pressures to streamline agency networks and reduce redundancy among holding company PR assets. The Porter Novelli brand, once a fixture in global PR rankings, ceased to operate independently as a result of this reorganization. During its operational years, Porter Novelli was particularly distinguished by its emphasis on purpose-led communications — helping brands articulate and activate their social missions in ways that resonated with consumers, employees, and communities. The agency's legacy lives on through the talent and methodologies absorbed into FleishmanHillard, but Porter Novelli no longer exists as a separate entity in the market.