BBDO

One of the top three largest global advertising agency networks by revenue and creative reputation, consistently ranked among the most awarded agencies worldwide.

BBDO (Batten, Barton, Durstine & Osborn) is a global advertising agency network headquartered in New York City, operating as a subsidiary of Omnicom Group. Founded in 1891 and formally established under its current name in 1928, BBDO has grown into one of the most recognized and decorated agency networks in the world, with over 15,000 employees across more than 80 countries. The agency is renowned for its creative-first philosophy, consistently producing culturally resonant campaigns for some of the world's most iconic brands including Apple, PepsiCo, FedEx, Mars, and Mercedes-Benz. BBDO's core offering spans the full spectrum of advertising and marketing communications, including brand strategy, creative development, media planning, digital marketing, content production, and experiential marketing. The agency has been named Cannes Lions Network of the Year multiple times and consistently ranks among the top agencies globally in creative effectiveness. Its work is characterized by a commitment to 'The Work, The Work, The Work' — a philosophy emphasizing creative excellence above all else. Within the AdTech and marketing ecosystem, BBDO occupies a premium creative agency position, differentiating itself from pure-play technology platforms through its emphasis on human insight and storytelling. As part of Omnicom Group, BBDO benefits from access to Omnicom's broader data, analytics, and technology infrastructure, including Omni, Omnicom's people-based marketing platform. BBDO competes directly with other major holding company networks such as WPP's Ogilvy and Grey, Publicis Groupe's Leo Burnett and Saatchi & Saatchi, and IPG's McCann Worldgroup.