Nancy Reyes

Nancy Reyes is the CEO of BBDO New York, one of the most celebrated creative agencies in the world, where she leads an organization responsible for iconic campaigns for clients including AT&T, Pepsi, FedEx, and other major global brands. She made history as the first Latina CEO of a major U.S. advertising agency, a milestone that has made her a prominent voice on diversity, equity, and inclusion within the advertising and marketing industry. Her leadership style blends creative ambition with operational rigor, positioning BBDO New York as a continued force in an era of rapid industry transformation. Reyes rose through the ranks at BBDO over many years, building deep expertise in account management and client strategy before ascending to the top role. Her career trajectory reflects a commitment to the craft of advertising while also embracing the evolving media landscape, including data-driven creative, digital transformation, and the integration of technology into brand storytelling. She has been instrumental in guiding clients through the shift toward more personalized, performance-oriented advertising without sacrificing brand-building fundamentals. Beyond her agency leadership, Reyes is recognized as an industry advocate for underrepresented talent and has spoken widely about the need for the advertising industry to reflect the diversity of the consumers it serves. Her influence extends beyond BBDO through her participation in industry organizations and her visibility as a role model for the next generation of advertising and marketing professionals.

Last updated Jul 3, 2026 by the ATDb Editorial Team