Clemenger BBDO

One of the most awarded creative agencies in Australia and New Zealand, positioned at the premium end of the integrated advertising market within the Omnicom network.

Clemenger BBDO is a leading integrated creative agency operating across Australia and New Zealand, with offices in Melbourne, Sydney, Wellington, and Auckland. As part of the global BBDO network — itself a subsidiary of Omnicom Group — Clemenger BBDO combines world-class creative thinking with deep local market expertise. The agency delivers a full spectrum of advertising and communications services including brand strategy, creative development, digital, social, experiential, and data-driven marketing. Founded in Australia in 1938 and later aligning with the BBDO global network, Clemenger BBDO has built a reputation as one of the most awarded agencies in the Asia-Pacific region. It has produced iconic campaigns for major brands such as ANZ, Myer, Carlton Draught, and the New Zealand Transport Agency (NZTA), among others. The agency is particularly recognized for its emotionally powerful storytelling and socially impactful work. Within the broader AdTech and marketing services ecosystem, Clemenger BBDO occupies a premium creative agency position rather than a pure technology play. It competes with other top-tier creative networks and independent agencies for major brand accounts across retail, finance, FMCG, government, and automotive sectors. Its affiliation with Omnicom provides access to global data, technology, and media buying capabilities, strengthening its integrated offering.