Clemenger BBDO combines world-class creative talent with strategic insight and data-driven thinking to deliver culturally resonant campaigns that drive measurable business results for leading brands across ANZ.
Last updated May 12, 2026 by AI Enrichment
One of the top creative agencies in Australia and New Zealand, consistently ranked among the most awarded agencies in the Asia-Pacific region
Clemenger BBDO is a leading creative advertising agency operating across Australia and New Zealand, with offices in Melbourne, Sydney, Wellington, and Auckland. It is part of the global BBDO network, one of the world's largest and most awarded advertising agency networks, and is majority-owned by Omnicom Group. The agency delivers integrated marketing communications services including brand strategy, creative development, digital, media, and data-driven campaigns for some of the region's most prominent brands. Founded as part of the Clemenger Group, which has deep roots in Australian advertising dating back to 1946, Clemenger BBDO has consistently ranked among the most creatively awarded agencies in the Asia-Pacific region. The agency is known for landmark campaigns for clients such as ANZ Bank, TAC (Transport Accident Commission), and Myer, and has won numerous Cannes Lions and other international creative awards. While not a pure AdTech company, Clemenger BBDO operates at the intersection of creativity and technology, leveraging data analytics, digital platforms, and emerging media technologies to deliver measurable outcomes for clients. Its significance in the broader advertising ecosystem lies in its ability to combine world-class creative output with strategic media and technology capabilities, making it a key player in the ANZ advertising market.
Strategic brand positioning and communications planning for major clients
Full-service creative production including TV, digital, print, and out-of-home advertising
Digital campaign development, social media content, and online advertising
Data-driven insights and campaign measurement to optimize marketing performance
End-to-end integrated marketing communications across all channels