Clemenger Group

One of the leading marketing communications groups in Australia and New Zealand, with a dominant creative reputation anchored by Clemenger BBDO

Clemenger Group is one of Australia and New Zealand's most prominent marketing communications groups, operating a network of agencies spanning creative, media, digital, data, and experiential disciplines. Its flagship agency, Clemenger BBDO, is widely regarded as one of the most awarded creative agencies in the region, with a strong track record at local and international award shows including Cannes Lions. The group's agency network includes well-known names such as CHEP Network, Traffik, Mango, and others, collectively serving major blue-chip clients across the ANZ market. Omnicom Group has historically held a significant stake in Clemenger Group — approximately 87% — and has been reported to be pursuing full ownership as part of a broader structural reorganisation in the region. This potential consolidation, linked to Omnicom's wider integration moves following its merger with IPG, could reshape how Clemenger Group operates within the global holding company's ANZ footprint. Despite this ownership context, Clemenger Group functions as a distinct operating entity headquartered in Melbourne, with agency offices across Australia and New Zealand. The group competes directly with other major holding company networks in ANZ, including WPP AUNZ, Publicis Groupe ANZ, and Dentsu ANZ. Its competitive strength lies in its deep local market expertise, long-standing client relationships, and the creative reputation of its flagship agencies, particularly Clemenger BBDO Sydney and Melbourne.