Omnicom Precision Marketing Group

One of the largest precision marketing and CRM agency groups globally, operating as a strategic division within Omnicom Group to compete directly with Publicis Sapient, IPG Kinesso, and WPP Choreograph.

Omnicom Precision Marketing Group (OPMG) is the dedicated data, CRM, and precision marketing division of Omnicom Group, established in 2016 to consolidate the holding company's customer-centric and data-driven agency capabilities under a single umbrella. The group was designed to address the growing enterprise demand for personalized, data-led marketing across the full customer lifecycle — from acquisition through retention and loyalty. Key agencies housed within OPMG include RAPP (a global CRM and direct marketing agency), Credera (a management consulting and technology firm), and Flywheel Digital (a commerce and retail media agency, which was subsequently reorganized into Omnicom Media Group as part of a broader 2025 restructuring). OPMG operates at the intersection of marketing services, data science, and technology consulting, offering clients capabilities in customer data strategy, CRM, loyalty programs, personalization, and performance marketing. Its agencies serve large enterprise clients across retail, financial services, healthcare, and consumer goods verticals. The group competes with precision marketing divisions of other major holding companies such as Publicis Sapient, WPP's Choreograph, and IPG's Acxiom-backed Kinesso. As part of Omnicom Group — one of the world's largest advertising holding companies — OPMG benefits from significant scale, shared data infrastructure, and cross-agency collaboration. The division reflects the broader industry shift toward audience-first, data-driven marketing and positions Omnicom competitively in the growing market for enterprise CRM and precision marketing services. Its structure continues to evolve as Omnicom integrates acquisitions and realigns business units to meet client demand for connected, measurable marketing outcomes.