Harte-Hanks

Established mid-market direct marketing and customer experience services provider with legacy brand recognition and multi-channel capabilities

Harte-Hanks is a publicly traded customer experience and direct marketing company with roots dating back to 1923. The company provides a broad suite of services including customer care, fulfillment and logistics, direct mail, digital marketing, and data analytics. Harte-Hanks helps enterprise clients acquire, retain, and grow customer relationships through integrated, data-driven marketing programs across multiple channels. In the AdTech and MarTech ecosystem, Harte-Hanks occupies a position as a full-service marketing services provider rather than a pure-play technology vendor. The company leverages proprietary data assets, analytics capabilities, and operational infrastructure to execute complex, large-scale marketing campaigns. Its services span the entire customer lifecycle, from initial acquisition through ongoing engagement and retention. Harte-Hanks has undergone significant transformation over the years, divesting its Shoppers media business and refocusing on its core marketing services and customer interaction capabilities. The company serves clients across verticals including financial services, healthcare, retail, technology, and consumer goods, competing with both traditional direct marketing agencies and modern digital marketing service providers.