Gretchen Littlefield

Gretchen Littlefield is the Chief Executive Officer of Moore, a data-driven constituent experience management (CXM) company that serves nonprofits, associations, and government agencies. Under her leadership, Moore has grown into one of the most significant marketing services and analytics firms in the social impact sector, combining data science, digital marketing, and direct response capabilities to help mission-driven organizations grow and engage their audiences. Her work sits at the intersection of data strategy, identity resolution, and omnichannel marketing — making her a notable figure in the applied AdTech and MarTech space. Littlefield has spent over two decades in data-driven marketing and technology leadership. Prior to Moore, she served as President and CEO of Infogroup (now Data.com/Donnelley Financial Solutions spinoff territory), a major data and marketing services company, where she oversaw significant transformation of the business around digital and programmatic data products. She has also held senior roles at other marketing technology and data companies, building a career reputation for operationalizing data assets into scalable marketing solutions. Known for her ability to bridge enterprise data strategy with real-world marketing execution, Littlefield has been a consistent voice on topics including data privacy, identity, and the evolving role of first-party data in a cookieless future. Her leadership at Moore reflects a broader industry trend of mission-aligned organizations demanding the same sophistication in data and targeting capabilities as commercial advertisers.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026