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Omnicom Precision Marketing Group

New York, New York, United States · Founded 2016

10001+ employees

Sourced & current · updated Jun 22, 2026

Omnicom umbrella division for CRM/precision/data agencies; founded 2016. Houses Rapp, Credera, and Flywheel (pre-2025 reorg into Omnicom Media). Acronym: OPMG.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformRetail MediaMarketing Agency

One of the largest precision marketing and CRM agency groups globally, operating as a strategic division within Omnicom Group to compete directly with Publicis Sapient, IPG Kinesso, and WPP Choreograph.

Ownership

Parent: Diversified Agency Services (DAS)

Competitors

Accenture Song
Accenture Song
Adobe Experience Cloud
Adobe Experience Cloud
Deloitte Digital
Deloitte Digital
Oracle Marketing Cloud
Oracle Marketing Cloud
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Epsilon
Epsilon
Merkle
Merkle
Publicis Sapient
Publicis Sapient

In their space

Pre-call brief from ATDb — sourced from the live database, current as of Jun 22, 2026. Not a static screenshot.