Cheetah Digital
A · Ecosystem ServicesAcquired by CM GroupEnables enterprise brands to build lasting customer relationships through loyalty programs, personalized experiences, and privacy-compliant data collection and activation.
Last updated Apr 12, 2026 by AI Enrichment
- Industry
- Marketing Technology / Customer Engagement
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $10M
- Revenue Range
- $100M-$250M
- Stock Symbol
- N/A
- Parent Company
- CM Group
- API Available
- Yes
Market Position
Leading enterprise customer engagement and loyalty platform provider
Overview
Cheetah Digital is a customer engagement platform that provides enterprise brands with solutions for loyalty programs, personalized marketing, and data-driven customer experiences. The company offers a comprehensive suite of tools including loyalty management, preference and consent management, promotions, and cross-channel messaging capabilities. Originally founded as Experian Marketing Services' digital division, Cheetah Digital was spun out and later acquired by CM Group in 2020, where it continues to operate as a distinct brand within the CM Group portfolio. The platform serves major global brands across retail, consumer goods, travel, and hospitality sectors, helping them build direct customer relationships through zero-party and first-party data collection and activation. Cheetah Digital's technology focuses on helping brands navigate the privacy-first marketing landscape while delivering personalized experiences at scale.
Products & Features
Loyalty Solutions
Comprehensive loyalty program management platform with points, tiers, rewards, and gamification capabilities
Messaging
Cross-channel messaging platform for email, SMS, push notifications, and other channels
Data & Insights
Customer data platform with analytics, segmentation, and audience management
Preference & Consent Management
Tools for collecting and managing customer preferences and consent in compliance with privacy regulations
Promotions & Offers
Digital promotion management and personalized offer delivery
Experiences
Interactive experiences and campaigns for customer engagement and data collection
Key Features
Enterprise loyalty program managementZero-party and first-party data collectionCross-channel marketing orchestrationPrivacy and consent managementReal-time personalizationCustomer data platform capabilitiesAdvanced segmentation and analyticsGamification and engagement mechanics
Use Cases
Building and managing customer loyalty programsCollecting zero-party data through interactive experiencesPersonalizing cross-channel marketing campaignsManaging customer preferences and consentCreating promotional campaigns and offersIncreasing customer lifetime value and retentionBuilding direct customer relationships in cookieless environment
Customer Segments
Retail and e-commerce brandsConsumer packaged goods companiesTravel and hospitalityQuick service restaurantsFinancial servicesMedia and entertainment