Cheetah Digital
A · Ecosystem ServicesAcquired by CM GroupEnables enterprise brands to create personalized, data-driven customer experiences across channels while managing loyalty programs and promotional campaigns at scale.
Last updated Feb 8, 2026
- Industry
- Customer Engagement & Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $10M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- CM Group
- API Available
- Yes
Market Position
Leading enterprise-focused customer engagement platform with strong presence in loyalty and promotional marketing
Overview
Cheetah Digital is a cross-channel customer engagement solution provider that specializes in helping enterprise brands build loyalty and drive revenue through personalized marketing experiences. The company offers a comprehensive platform that combines loyalty program management, promotional marketing, email and mobile messaging, and customer data management capabilities. Originally founded as Experian Marketing Services' Cheetah Mail division, the company was spun out and later acquired by CM Group in 2022, positioning it as a key player in the customer engagement and marketing technology space serving major global brands across retail, travel, entertainment, and other consumer-facing industries.
Products & Features
Loyalty Solutions
Comprehensive loyalty program management platform for creating and managing customer rewards programs
Engagement Platform
Cross-channel marketing execution platform for email, mobile, and digital messaging
Customer Data Platform
Unified customer data management and segmentation capabilities
Promotional Marketing
Tools for creating and managing promotions, sweepstakes, and contests
Preference Management
Customer preference and consent management solutions
Key Features
Cross-channel campaign orchestrationReal-time personalizationLoyalty program managementCustomer data unificationPreference and consent managementPromotional campaign toolsAdvanced segmentationReal-time triggered messagingA/B testing and optimizationAnalytics and reporting
Use Cases
Customer loyalty program managementCross-channel marketing campaignsPromotional sweepstakes and contestsCustomer preference center managementPersonalized email marketingMobile app engagementCustomer data unificationConsent and privacy managementCustomer retention programsFirst-party data collection
Customer Segments
Retail and E-commerceTravel and HospitalityEntertainment and MediaFinancial ServicesConsumer Packaged GoodsAutomotiveQuick Service Restaurants