Skip to content
ATDbbeta
Brief
Cheetah Digital was acquired by Zeta Global (Jan 2025)— See the full lineage →
Cheetah Digital

Cheetah Digital

Customer Engagement & Loyalty MarketingProduct· part of Zeta Globalcheetahdigital.com

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1998
HQ
Chicago, Illinois, United States
Parent
Zeta Global
Connections
30

AI-drafted from public sources15 sources cited

At a glance

Employees
501-1000
Funding
$10M
Revenue
$100M-$250M
Stock
N/A
16integrations12competitors1corporate family1acquisitions
Customer Data PlatformMarketing AutomationCustomer Engagement

About

Enterprise-grade cross-channel customer engagement platform, now operating as a distinct subsidiary under Zeta Global following a $325M divestiture from Marigold in 2025.

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox. AI-powered segmentation and an open, flexible data architecture allow clients to activate millions of individualized interactions at speed and scale, while maintaining high standards for privacy and deliverability. The company was formed when private equity firm Vector Capital rebranded Experian's cross-channel marketing business as Cheetah Digital, acquiring a majority stake while Experian retained 25% control. Source 1: cheetahdigital.com — Cheetah Digital: Cross-Channel Marketing Source 2: bandt.com.au — New Report From Cheetah Digital Reveals What Customers ... Source 3: adexchanger.com — Experian's Marketing Suite Becomes Cheetah Digital As It ...

Business model

SaaS

Target market

Enterprise

What they offer

  • Cheetah Loyalty

    Enterprise loyalty program management platform enabling brands to design, deploy, and optimize rewards and engagement programs.

  • Cheetah Messaging

    Cross-channel messaging solution supporting email, SMS, push notifications, and in-app messaging at enterprise scale.

  • Cheetah Experiences

    Interactive campaign and promotion builder for creating zero- and first-party data collection experiences such as contests, sweepstakes, and quizzes.

  • Cheetah Personalization

    Real-time personalization engine that leverages customer data to deliver individualized content and offers across channels.

  • Customer Data Platform (CDP)

    Unified customer data management layer that aggregates first-party data to power segmentation, targeting, and analytics.

Key features

Cross-channel messaging (email, SMS, push, in-app)Enterprise loyalty program managementZero- and first-party data collection via interactive experiencesReal-time personalization and segmentationUnified customer data platformAdvanced analytics and reportingAI-driven campaign optimizationPromotion and sweepstakes management

Use cases

Enterprise loyalty and rewards program managementCross-channel customer lifecycle marketingZero-party and first-party data collection campaignsPersonalized email and SMS marketing at scaleRetail and CPG consumer engagement programsHospitality and travel loyalty programsPromotional marketing and sweepstakes

Customer segments

Retail and e-commerce brandsConsumer packaged goods (CPG) companiesHospitality and travel brandsFinancial services firmsMedia and entertainment companiesQuick-service and casual dining restaurants

Tech & specs

Technology stack

Cloud-native SaaS architectureRESTful APIsMachine learning and AI for personalizationReal-time data processingCDP and data unification layer

Security & compliance

GDPRCCPASOC 2ISO 27001

Deployment

Cloud

API

Yes

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Cheetah Digital