Cheetah Digital

A top-tier enterprise customer engagement platform focused on first-party and zero-party data strategies, competing with Salesforce Marketing Cloud and Adobe Experience Cloud

Cheetah Digital was a leading enterprise marketing technology company that provided brands with a comprehensive cross-channel customer engagement platform. The company's suite of solutions enabled marketers to collect first-party data, orchestrate personalized messaging across email, mobile, web, and social channels, and build lasting customer loyalty. Cheetah Digital served some of the world's largest brands across retail, financial services, travel, and media industries, positioning itself as a privacy-first alternative to walled-garden advertising ecosystems. The company was formed in 2015 when Experian Marketing Services was spun off and rebranded, with private equity firm Vector Capital taking a significant stake. Cheetah Digital subsequently acquired several companies to bolster its capabilities, including Wayin (interactive experiences and zero-party data), Marigold Engage (formerly Selligent), and others. Its platform became known for combining zero-party and first-party data collection with robust campaign execution tools, helping brands reduce dependence on third-party cookies and data brokers. In 2022, Cheetah Digital merged with CM Group, a portfolio of email and cross-channel marketing brands, to form Marigold — a unified marketing technology company. Under the Marigold brand, the combined entity brought together platforms including Campaign Monitor, Emma, Sailthru, Selligent, and Cheetah Digital itself. As a result, the Cheetah Digital brand was effectively retired and absorbed into the Marigold umbrella, ending its existence as a distinct market-facing entity.