Enables enterprise brands to create personalized, data-driven customer experiences across channels while managing loyalty programs and promotional campaigns at scale.
Last updated Feb 8, 2026
Leading enterprise-focused customer engagement platform with strong presence in loyalty and promotional marketing
Cheetah Digital is a cross-channel customer engagement solution provider that specializes in helping enterprise brands build loyalty and drive revenue through personalized marketing experiences. The company offers a comprehensive platform that combines loyalty program management, promotional marketing, email and mobile messaging, and customer data management capabilities. Originally founded as Experian Marketing Services' Cheetah Mail division, the company was spun out and later acquired by CM Group in 2022, positioning it as a key player in the customer engagement and marketing technology space serving major global brands across retail, travel, entertainment, and other consumer-facing industries.
Comprehensive loyalty program management platform for creating and managing customer rewards programs
Cross-channel marketing execution platform for email, mobile, and digital messaging
Unified customer data management and segmentation capabilities
Tools for creating and managing promotions, sweepstakes, and contests
Customer preference and consent management solutions