Cheetah Digital

Acquired

Chicago, Illinois, United States · Founded 1998

501-1000 employees · N/A

Sourced & current · updated Oct 5, 2026Website

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.

Where they sit

Stack tier: Ecosystem Services (A)

Customer Data PlatformMarketing AutomationCustomer Engagement

Enterprise-grade cross-channel customer engagement platform, now operating as a distinct subsidiary under Zeta Global following a $325M divestiture from Marigold in 2025.

Ownership

Parent: Zeta Global

Competitors

Oracle Marketing Cloud

Salesforce Marketing Cloud