Zeta Global

Leading independent marketing cloud provider focused on data-driven marketing for large enterprises

Zeta Global is a publicly-traded marketing technology company that provides an AI-powered marketing cloud platform designed to help enterprises acquire, grow, and retain customers. The company combines proprietary identity data with sophisticated machine learning to enable personalized marketing at scale across multiple channels including email, mobile, web, social, and connected TV. Zeta Global was formed through the merger of Zeta Interactive and eBay Enterprise Marketing Solutions (formerly GSI Commerce's marketing division), creating one of the largest independent marketing clouds. The company serves primarily Fortune 1000 brands and large enterprises across various industries including retail, financial services, telecommunications, and travel. Zeta's platform differentiates itself through its extensive identity graph containing billions of consumer profiles and signals, combined with its Zeta Marketing Platform (ZMP) that orchestrates data-driven marketing campaigns. The company went public via SPAC merger in 2021 and competes with major marketing cloud providers while positioning itself as a more data-centric and AI-driven alternative.