Zeta’s Athena Turns Marketers From Cessna Pilots Into Stealth Bomber Crews

CANNES, France — Most enterprise software sits largely unused. The average user taps into just 5% to 10% of the features in any platform they buy, according to David Steinberg – and that waste, he argues, is the real problem AI needs to solve in marketing. That is the pitch behind Athena by Zeta, the […]

Last updated Jul 6, 2026 by ATDb automated enrichment