New Zeta Global Research Signals the Rise of Agentic Commerce

Parents are leading the shift as consumers increasingly trust AI with purchases, household spending, and brand discovery, according to new research from Zeta Global Zeta Global, the AI Marketing Cloud, unveiled new findings from its latest AI shopping behavior research, highlighting that consumers are increasingly willing to authorize AI agents to shop and buy on […]

Last updated Jul 1, 2026 by ATDb automated enrichment