LiveIntent

Leading people-based email advertising and cookieless identity platform, now operating as part of Zeta Global

LiveIntent operates at the intersection of email advertising and identity resolution, powering a network of over 2,000 premium publisher newsletters to connect brands with authenticated, logged-in audiences. The platform leverages hashed email addresses as a persistent, cookieless identifier — branded as the 'nonID' — enabling advertisers to target, measure, and retarget audiences without relying on third-party cookies. This positions LiveIntent as a significant player in the post-cookie advertising landscape. The company's core offering allows publishers to monetize their email newsletters through programmatic advertising while giving advertisers access to high-intent, engaged audiences in a brand-safe environment. LiveIntent's identity graph, built on billions of email-based signals, enables cross-device targeting, audience extension, and people-based measurement. The platform integrates with major DSPs, DMPs, and CDPs, making it interoperable across the broader AdTech ecosystem. Founded in 2009 and headquartered in New York City, LiveIntent has established itself as a leader in email-based advertising infrastructure. The company serves a broad range of enterprise advertisers, agencies, and publishers, and has been recognized for its privacy-forward approach to identity. LiveIntent was acquired by Zeta Global in 2022, further expanding Zeta's data cloud and identity capabilities.