LiveIntent

Leading email-based identity and advertising platform bridging cookieless identity resolution with premium newsletter inventory at scale

LiveIntent operates a people-based marketing and identity resolution platform centered on email as a persistent, cookieless identifier. The company's core technology leverages hashed email addresses to enable advertisers to reach authenticated, real audiences across a network of thousands of premium email newsletter publishers. This approach provides a durable alternative to third-party cookies, making LiveIntent particularly relevant as the advertising industry navigates signal loss from browser and platform privacy changes. The platform serves a dual purpose: it functions as an email advertising marketplace connecting brands and agencies to newsletter inventory, while also offering identity infrastructure that publishers and advertisers can use to resolve and activate audiences across the open web. LiveIntent's identity graph, built on billions of email-based signals, enables audience targeting, measurement, and data onboarding without reliance on cookies. The company has positioned itself as a foundational identity layer for the post-cookie ecosystem. Founded in 2009 and headquartered in New York City, LiveIntent has grown to serve hundreds of major publishers and thousands of advertisers. The company was acquired by Zeta Global in 2022, integrating its email-based identity capabilities into Zeta's broader data-driven marketing cloud. Despite the acquisition, LiveIntent continues to operate as a distinct brand and platform within the Zeta ecosystem, maintaining its publisher network and advertiser relationships.