Kerel Cooper

Kerel Cooper is one of the most prominent voices at the intersection of AdTech, media, and diversity — best known as co-founder and President of Group Black, a media collective dedicated to accelerating Black-owned media businesses by redirecting advertising dollars and investment toward underrepresented publishers. Under his leadership, Group Black has grown into a significant force in the media ecosystem, partnering with major brands and agencies to shift spending patterns and create sustainable economic opportunity for Black media owners. Prior to founding Group Black, Cooper spent years at LiveIntent, rising to SVP of Global Marketing, where he became a respected figure in the email-based identity and programmatic advertising space. His work at LiveIntent gave him deep expertise in cookieless identity solutions and publisher monetization at a time when the industry was grappling with the deprecation of third-party cookies. This background uniquely positioned him to advocate for diverse publishers navigating a rapidly changing addressability landscape. Cooper is also co-host of the 'Minority Report Podcast,' a widely followed show that examines diversity, equity, and inclusion across AdTech and media. The podcast has become a meaningful platform for underrepresented voices in the industry and has helped elevate conversations about systemic change in advertising. He is a frequent speaker at major industry conferences including Cannes Lions, Advertising Week, and IAB events, and is widely regarded as both an operator and a thought leader driving structural change in how the advertising industry allocates its resources.

Last updated May 30, 2026 by the ATDb Editorial Team