Sailthru
C · Marketing TechnologyAcquired by CM GroupSailthru delivers AI-powered personalization at scale, enabling brands to create individualized customer experiences across all channels using behavioral data and predictive analytics to drive engagement and revenue.
Last updated Feb 8, 2026
- Industry
- Marketing Automation and Personalization
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 201-500
- Funding
- $32M
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- CM Group
- API Available
- Yes
Market Position
Leading personalization platform for retail, media, and entertainment verticals with strong presence in e-commerce and digital publishing
Overview
Sailthru is a personalized marketing technology platform that specializes in delivering data-driven, omnichannel customer experiences for retail, media, and entertainment brands. The company provides sophisticated email marketing, mobile messaging, and personalization capabilities powered by machine learning and predictive analytics. Sailthru's platform enables marketers to create individualized customer journeys across email, web, mobile, and social channels by leveraging behavioral data and real-time personalization. Founded in 2008, Sailthru established itself as a leader in the marketing automation and personalization space, particularly for content-driven businesses and e-commerce retailers. In 2019, Sailthru was acquired by CM Group (formerly Campaign Monitor), creating a combined entity focused on delivering sophisticated marketing automation solutions. The platform is known for its advanced segmentation capabilities, predictive intelligence features, and ability to handle high-volume messaging for large-scale digital publishers and retailers.
Products & Features
Personalization Engine
AI-powered recommendation and content personalization across email, web, and mobile channels
Email Marketing
Advanced email marketing platform with behavioral targeting and dynamic content capabilities
Mobile Messaging
SMS and push notification capabilities for mobile engagement
Lifecycle Optimizer
Automated customer journey orchestration based on behavioral triggers and predictive analytics
Predictive Intelligence
Machine learning models for churn prediction, product recommendations, and send-time optimization
Overlays and Site Personalization
On-site personalization tools including overlays, pop-ups, and dynamic content
Key Features
Behavioral targeting and segmentationReal-time personalizationPredictive analytics and machine learningOmnichannel orchestrationDynamic content optimizationA/B and multivariate testingAdvanced audience segmentationProduct recommendation engineSend-time optimizationLifecycle automation
Use Cases
E-commerce personalized product recommendationsAbandoned cart recovery campaignsContent personalization for digital publishersSubscriber retention and churn preventionCross-sell and upsell campaignsWelcome and onboarding seriesRe-engagement campaignsEvent-triggered messagingLoyalty program communicationsSeasonal and promotional campaigns
Customer Segments
E-commerce and retail brandsDigital media and publishing companiesEntertainment and streaming servicesFashion and apparel retailersConsumer goods brandsSubscription-based businesses