Sailthru delivers AI-powered personalization at scale, enabling brands to create individualized customer experiences across all channels using behavioral data and predictive analytics to drive engagement and revenue.
Last updated Feb 8, 2026
Leading personalization platform for retail, media, and entertainment verticals with strong presence in e-commerce and digital publishing
Sailthru is a personalized marketing technology platform that specializes in delivering data-driven, omnichannel customer experiences for retail, media, and entertainment brands. The company provides sophisticated email marketing, mobile messaging, and personalization capabilities powered by machine learning and predictive analytics. Sailthru's platform enables marketers to create individualized customer journeys across email, web, mobile, and social channels by leveraging behavioral data and real-time personalization. Founded in 2008, Sailthru established itself as a leader in the marketing automation and personalization space, particularly for content-driven businesses and e-commerce retailers. In 2019, Sailthru was acquired by CM Group (formerly Campaign Monitor), creating a combined entity focused on delivering sophisticated marketing automation solutions. The platform is known for its advanced segmentation capabilities, predictive intelligence features, and ability to handle high-volume messaging for large-scale digital publishers and retailers.
AI-powered recommendation and content personalization across email, web, and mobile channels
Advanced email marketing platform with behavioral targeting and dynamic content capabilities
SMS and push notification capabilities for mobile engagement
Automated customer journey orchestration based on behavioral triggers and predictive analytics
Machine learning models for churn prediction, product recommendations, and send-time optimization
On-site personalization tools including overlays, pop-ups, and dynamic content