Skip to content
ATDbbeta
Brief
Selligent was acquired by Zeta Global (Jan 2025)— see Zeta Global for current status.— See the full lineage →
Selligent

Selligent

Marketing AutomationProduct· part of Zeta Globalselligent.com

Delivered AI-powered, omnichannel marketing automation enabling B2C brands to create personalized customer experiences across email, mobile, web, and social channels.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
1999
HQ
Brussels, Brussels-Capital Region, Belgium
Parent
Zeta Global
Connections
20

At a glance

Employees
201-500
Funding
$55M
9integrations9competitors1corporate family1acquisitions
Marketing CloudMarketing AutomationCustomer Engagement

About

Enterprise-focused marketing cloud provider specializing in B2C relationship marketing before acquisition

Selligent was a marketing automation and customer engagement platform founded in 1999 that specialized in helping B2C brands deliver personalized, omnichannel marketing experiences. The company provided sophisticated marketing cloud capabilities including email marketing, mobile messaging, web personalization, and marketing automation with a strong focus on retail, travel, and hospitality sectors. In 2019, Selligent was acquired by CM Group and merged with Campaign Monitor to form what is now known as Marigold. The Selligent Marketing Cloud technology and brand were integrated into Marigold's broader customer engagement platform, which continues to serve enterprise clients with AI-powered marketing automation and relationship marketing capabilities. While the Selligent brand has been largely absorbed into the Marigold identity, the core technology and approach to intelligent, data-driven customer engagement that Selligent pioneered continues to influence Marigold's product offerings today.

Business model

SaaS

Target market

Enterprise

What they offer

  • Selligent Marketing Cloud

    Comprehensive marketing automation platform for omnichannel campaign management and personalization

  • Email Marketing

    Advanced email campaign creation, personalization, and delivery capabilities

  • Mobile Messaging

    SMS, push notifications, and in-app messaging for mobile engagement

  • Marketing Automation

    Behavioral triggers, journey orchestration, and automated campaign workflows

  • AI-Powered Personalization

    Machine learning-driven content and product recommendations

Key features

Omnichannel campaign orchestrationAI-powered personalization engineReal-time behavioral triggersAdvanced segmentation and targetingJourney mapping and automationDynamic content optimizationPredictive analyticsA/B and multivariate testing

Use cases

Retail personalized shopping experiencesTravel and hospitality customer journeysE-commerce cart abandonment campaignsLoyalty program engagementCross-channel customer lifecycle marketingEvent-triggered messaging

Customer segments

Retail and e-commerceTravel and hospitalityFinancial servicesMedia and entertainmentConsumer goods

Tech & specs

Technology stack

Cloud infrastructureMachine learning and AIRESTful APIsReal-time data processingPredictive analytics engines

Security & compliance

GDPRISO 27001Privacy ShieldSOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 1999 · Founded
  2. 2025Acquired by Zeta Global3 sources
    Still operating as part of Zeta Global
Connection details
See alternatives to Selligent See integrations with Selligent (9)

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Selligent