Selligent
B · Infrastructure & DataAcquired by CM GroupEnables B2C enterprises to deliver personalized, omnichannel customer experiences through AI-powered marketing automation that orchestrates sophisticated customer journeys across email, mobile, social, and web channels.
Last updated Feb 8, 2026
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $55M
- Parent Company
- CM Group
- API Available
- Yes
Market Position
Enterprise-focused B2C marketing automation platform with strong presence in Europe and growing North American market
Overview
Selligent Marketing Cloud is a marketing automation and customer engagement platform specifically designed for B2C enterprises. The company provides omnichannel marketing capabilities that enable brands to orchestrate personalized customer journeys across email, mobile, social media, and web channels. Selligent focuses on helping consumer-facing brands in retail, travel, hospitality, and other B2C sectors deliver sophisticated, data-driven marketing campaigns. In 2016, Selligent merged with StrongView to create a combined entity serving over 700 brands globally. The platform distinguishes itself through its focus on relationship marketing and AI-powered personalization capabilities. In 2019, Selligent was acquired by CM Group (formerly Campaign Monitor Group), which consolidated multiple marketing technology solutions under one umbrella. The acquisition positioned Selligent within a larger martech ecosystem while maintaining its focus on enterprise B2C marketing automation.
Products & Features
Selligent Marketing Cloud
Comprehensive omnichannel marketing automation platform for B2C enterprises
Journey Orchestration
Visual campaign builder for creating and managing complex customer journeys
AI-Powered Personalization
Machine learning-driven content and product recommendations
Email Marketing
Advanced email campaign creation and delivery capabilities
Mobile Marketing
SMS, push notifications, and in-app messaging capabilities
Key Features
Omnichannel campaign orchestrationAI-powered personalization engineReal-time behavioral triggersAdvanced segmentationA/B and multivariate testingPredictive analyticsDynamic content optimizationCustomer data platform integrationVisual journey builderMobile marketing capabilities
Use Cases
Retail personalized shopping experiencesTravel and hospitality customer engagementFinancial services customer lifecycle marketingAutomotive buyer journey orchestrationFashion and luxury brand relationship marketingTelecommunications customer retention campaignsMedia and entertainment audience engagement
Customer Segments
Retail and e-commerceTravel and hospitalityFinancial servicesAutomotiveFashion and luxury brandsTelecommunicationsMedia and entertainment