Qualifio

Leading European platform for interactive marketing campaigns and consent-based first-party data collection, particularly strong in media and publishing sectors

Qualifio is a Belgian-founded SaaS company specializing in interactive content marketing and first-party data collection. The platform allows brands, publishers, and media companies to create and deploy a wide variety of interactive formats — including quizzes, polls, contests, surveys, personality tests, and games — without requiring technical expertise. These campaigns are designed to engage audiences while simultaneously capturing consented, structured first-party data that can be used for audience segmentation, personalization, and CRM enrichment. Founded in 2013 and headquartered in Louvain-la-Neuve, Belgium, Qualifio has grown to serve hundreds of major brands and media groups across Europe, particularly in Belgium, France, the Netherlands, Spain, and Italy. Its client base includes prominent names in media, retail, sports, and FMCG sectors. The platform integrates with major CRM, DMP, and marketing automation tools, making it a practical solution for organizations looking to build zero-party and first-party data strategies in a post-cookie world. In the AdTech and MarTech ecosystem, Qualifio occupies a niche but growing position at the intersection of audience engagement and data privacy compliance. As third-party cookies are deprecated and privacy regulations tighten, Qualifio's consent-driven data collection model has become increasingly relevant. The company offers two main products: Qualifio Engage for interactive campaign creation and Qualifio Loyalty for gamified loyalty program management, making it a comprehensive platform for audience relationship building.