Dotdigital
Dotdigital delivers an all-in-one customer engagement platform that combines marketing automation, customer data management, and AI-powered personalization to help brands create seamless cross-channel experiences that drive customer loyalty and revenue growth.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Marketing Automation and Customer Engagement
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- publicly-traded
- Revenue Range
- £50M-£100M
- Stock Symbol
- DOTD.L
- API Available
- Yes
Established player in marketing automation with strong ecommerce focus, publicly traded on London Stock Exchange AIM market
Dotdigital is a publicly-traded marketing automation and customer engagement platform that specializes in cross-channel marketing orchestration. Founded in 1999 and headquartered in London, UK, the company serves over 4,000 brands globally across retail, ecommerce, travel, hospitality, and other sectors. The platform enables marketers to create personalized customer experiences across email, SMS, social media, push notifications, and other digital channels through its cloud-based SaaS solution. Within the MarTech and AdTech ecosystem, Dotdigital positions itself as an enterprise-grade marketing automation platform with particular strength in ecommerce integrations and customer data management. The company is listed on the London Stock Exchange (AIM market) and has established itself as a significant player in the marketing automation space, particularly strong in the UK and expanding globally. Dotdigital differentiates itself through deep integrations with major ecommerce platforms like Shopify, Magento, WooCommerce, and others, combined with AI-powered personalization and predictive analytics capabilities.
Email Marketing
Advanced email campaign creation, automation, and optimization with drag-and-drop builder and AI-powered personalization
SMS Marketing
Two-way SMS messaging capabilities for customer engagement and transactional communications
Marketing Automation
Visual program builder for creating automated customer journeys across multiple channels
Customer Data Platform
Unified customer data management and segmentation capabilities for personalized targeting
AI and Predictive Analytics
Machine learning-powered insights for product recommendations, send-time optimization, and customer behavior prediction
Web Personalization
Dynamic website content personalization based on customer data and behavior
Push Notifications
Mobile and web push notification capabilities for real-time customer engagement
Social Marketing
Social media advertising and engagement tools integrated with customer data