Phrasee

Leading AI-powered brand language optimization platform for enterprise marketers

Phrasee is an artificial intelligence company specializing in brand language optimization for enterprise marketers. The platform uses advanced natural language generation (NLG) and machine learning to generate, test, and optimize marketing copy across multiple channels including email subject lines, push notifications, Facebook and Instagram ads, and website copy. Phrasee's AI is designed to learn and replicate brand voice while continuously improving performance through real-time optimization. Founded in 2015, Phrasee has positioned itself as a leader in AI-powered copywriting for major enterprise brands, working with companies like Virgin, Domino's, eBay, and Walgreens. The platform differentiates itself by focusing on brand language consistency and compliance while delivering measurable performance improvements in engagement metrics. In 2022, Phrasee was acquired by Movable Ink, a leading marketing personalization platform, to enhance its content optimization capabilities. Phrasee operates within the marketing technology and content optimization space, serving primarily enterprise-level brands that require scale, brand safety, and performance optimization across their digital marketing channels. The acquisition by Movable Ink has positioned the combined entity as a comprehensive solution for personalized, AI-optimized marketing content.